BRAND
Brand, is more important to your business than ever!

The IPA report - 'The intangible revolution: how intangible assets are transforming management and business practice' - points out that such assets, including brands, have never been more important. Survey after survey has shown that brands and other intangibles typically account for between 30% and 70% of a company's market value; in certain sectors, including luxury goods, this figure can be even higher.

A brand is an overall experience of a customer that distinguishes a business, company, service or product from its rivals in the eyes of the customers. what is your distinction? How good is your current brand story?
BUSINESS
Today, business success requires new ways of thinking and operating. No longer can prospects simply be told we are
''the first" or "the best" to have droves of customers buying our product or service. Instead, we must clearly articulate "why we" to our audience.
If the "why we" is not authentic to a customer's experience, we will not be believed.
Therefore offering to your customers more than just the product or service they buy!, "Add Value"!
The "Added Value" means just what it implies: When a customer purchases a product or service from you, he gets an extra benefit.
Business value expands concept of value of the firm beyond economic value (also known as economic profit, economic value added, or shareholder value) to include other forms of value such as business concept value, name value, brand value, corporate design value, employee value, customer value, supplier value, partners or joint venture value, managerial value, and....
Many of these forms of value are not directly measured in monetary terms.
Business value often embraces intangible assets, for examples include intellectual capital or a firm's business concept.
What's Your Business Worth?
BRAND. BUSINESS. BETTER TOGETHER!
Why we need both of them?

Branding is important for any business wanting to create credibility in their market.
Branding is important for business, because not only is it what makes a memorable impression on consumers but it allows your customers to know what to expect and how to choose your company product or services.

The uniform corporate design helps and orient customers to more known, remember and select about your product and services. Two different thing, one story!

How can branding help business?
BUSINESS REPUTATION
Branding your business gives it an overall reputation, quality and opinion that your colleagues, competitors or customers have about it.
It makes it a lot easier for your customers to identify your business, get familiar and also recommend you to others, which automatically earns you more customers, just like Scott Cook said "brand is no longer what we tell the consumer it is, it is what consumers tell each other it is".
BUSINESS STANDARD
There are so many business and brand out there with a lot of competition and its every important that you set a standard for your business and brand which distinguishes you from your competitors. When your business and brand strategy is strong, it helps you stand out from whatever competition by highlighting what you do and what your business entails and how you operate on another level differently in the market. Don't forget that you can choose your position!
BUSINESS VALUE
Business value expands concept of value of the firm beyond economic value (also known as economic profit, economic value added, or shareholder value) to include other forms of value such as business concept value, name value, URL or domain value, brand value, corporate design value, employee value, customer value, supplier value, partners or joint venture value, managerial value, and....
Many of these forms of value are not directly measured in monetary terms.
Business value often embraces intangible assets, for examples include intellectual capital or a firm's business concept.
BUSINESS TRUST
Branding helps build trust, not with your customers alone but also stakeholders. You shouldn't brand your business with the mindset of attracting more customers alone. Your branding strategies should speak professionalism which makes it more appealing enough to attract stakeholders, investors, business partners and any other potential clients that would help your business grow by earning their trust with your business brand.
BUSINESS PEOPLE
Oftentimes, mistakes are made when it comes to the business targets. Many business owners do not take out their time to draft out their target. Targets like the type of audience you want to attract, the type of employees, your business environment and all. Having a business strategy (target) is as important as every other things that have to do with branding your business.
If you have employees who really understand and believe in your type of business and the reasons why you're running such business, their drive will come through to your customers and help attract the ideal customers for your business. This is why it is essential to have a brand strategy that is very clear and provides every people working for your company with structured and detailed brand guidelines, that will reflect the business purpose and targets .
BUSINESS ADDED VALUE
Branding make add value to your business, and add value increase more benefit! Branding helps elevate your business. A good business branding helps audience become more familiar with your business which in one way or the other attracts them, as well as allowing you to keep your loyal customer base. Your brand strategy should also help you attract new customers. Which therefore leads to increase in sales!
Branding is the characteristics of what makes up your business which can also be related to people.
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