A brand is not just a narrative unfolding across all touch points, but also what makes you stand out from the competition. How to make your brand stand out better?
Brand
Brand, is more important to your business than ever!

The IPA report - 'The intangible revolution: how intangible assets are transforming management and business practice' - points out that such assets, including brands, have never been more important. Survey after survey has shown that brands and other intangibles typically account for between 30% and 70% of a company's market value; in certain sectors, including luxury goods, this figure can be even higher.

A brand is an overall experience of a customer that distinguishes a business, company, service or product from its rivals in the eyes of the customers.
· Why does your brand exist?
· What is your brand's why, how, and what?
· Who are your competitors?
· Who are your target audience?
· What makes your brand different?
· What is your brand distinction and why is that meaningful for your customers?
· What are your customers' tangible benefits from your product/service?
· How does your product/service make your customers feel?
· What are the values of your company?
· What should the strategy of the brand's communication be?
· What is your brand core message?
· How good is your current brand identity?
· How good is your current brand story?

Challenge
The ongoing pressure to deliver short-term financial results coupled with the fragmentation of media, such as social media, will tempt organizations to focus on measurables result, such as social media fans/followers, and neglect the objective of building brand assets.

Brands need well-defined strategy, identity and growth that support those core message and image.
Solution
Brand development is a strategic process of creating and distinguishing your company's image and message, products and services from your competitors. Development includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary.

In the end, we know you don't need a pretty logo to drive results, any competent graphic designer can do that. For us, it all starts and ends with your brand strategy. A compelling story, identity and strategic positioning are the foundation of greatness – and great business results. Stronger brand, stronger USP. This simple equation drives all our thinking and creativity.

Let us help you develop your brand to its fullest potential.
Brand Strategy
· Brand VMV (Vision, Mission, and Values)
· Brand Architecture Read more...
· Brand Positioning Read more...
· Brand Touchpoints & Audiences, and more...
Brand Design/Identity
· Brand Name Read more...
· Domain Name Read more...
· Corporate Design Read more...
· Brand Book/Brand Style Guide Read more...

Brand Growth
· Brand Roadmap/Launch/Implementation
· Brand Management (Brand KPI, ROA, P&L, etc.) Read more...
· Annual Performance Audit
· Brand Activation/Campaign, and more...

Case Study
Beesiness

Bees are wonderful creatures. They are the best example of a successful team. Bees are incredibly organized, precise, goal oriented, focused and harmonious in their relationships as a group. Their effective cooperation and collaboration is hardwired in the backbone of their colony.

The playful colors of the world of bees are our favorite colors too, that is why we adopted the Yellow and Black colors for our company's corporate colors.

Bees make honey. We all love honey. Here in our Hanover Beesiness office, we always have extra organic jars of honey for our personal consumptions, also to gift them to our clients.

When we were looking for a name, for our company, we thought inquisitively about what could represent our services and our business image, the best, and we thought Bees do!
We admire and love bees, for how essential they are, to our nature, and of course we thank them for their delicious honey too.
So, we all decided on a business name that advertises, promotes and honors bees too, and the Beesiness name was born to carry the image of our business.

What does the name of your company says, about your business?
Are you happy with your name? Does it really represent all you want to say and advertise, in one glance?

The name, corporate design and visual representation of your company's name perhaps is one of the most important features that determine the future outcome of your company's goals.

Let us, also, help you find the most appropriate image, message, identity, and strategy, that deliver, what you want to convey to your customers, the best it can.
Our aim at Beesiness is to make our clients as successful as possible, but also to establish a long lasting friendly relationship with them, so that, whenever they taste honey it would remind them of their successful choice they made to do business with Beesiness.
Let our bees, help you find the best solutions for your business, brand, products or services and market.

The one thing all of ours have in common is a compelling story. Every business has a unique story to tell, every brand has a story that's never completely told! We are business and brand storytellers.

How do you describe your brand story? Read more...
Brand in Germany
The 50 most valuable brands in Germany have a combined value of €263 billion, according to a new study, which places Germany's top companies ahead of their peers in the UK and France. SAP, Deutsche Telekom, BMW, Daimler and Deutsche Post lead the way, with automotive the country's standout sector.
The analysis, conducted by professional services giant WPP, assessed the 'brand value' of Germany's top companies – which is a measure of how much a brand alone contributes to corporate value, both in terms of financial value and non-quantitative components. The data found that similar to in other countries, but more so in Germany, value is concentrated at the top of the ranking, with the top two brands – SAP and Deutsche Telekom – between them accounting for 29% of the value of the leading 50 brands combined. In comparison, in the UK, the top two brands provide 21% of the top 50's value.

Unsurprisingly, the automotive industry plays a key role in Germany's brand elite. There are five leading global car brands in the German Top 50, a feat which is unmatched in any other national WPP ranking for Western economies. Combined, BMW, Mercedes-Benz, Porsche, Audi and Volkswagon account for a staggering 22% of the total €263 billion brand value. "Germany itself has become synonymous with the design and engineering of the many automotive brands it has produced. These are brands that have made consumers all over the world willingly pay a premium for "Vorsprung durch Technik", without even knowing quite what it meant," said David Roth, CEO of The Store, WPP's division that serves the retail and fast moving consumer goods sectors.

Germany is also the only European market to be led by a technology brand. With a brand value of $48.9 billion, SAP is the undisputed leader in Germany, alone accounting for 16% of the value of the entire German top 50. The company, which was founded in the early 1970s by five entrepreneurial engineers with a vision to change the way companies do business, is today a world leader in enterprise applications – 87% of Forbes Global 2000 companies are a user of SAP software.

Given the strength of Germany's reputation as a leader in the sector in finance, the relatively small influence of financial services brands is apparent – there are only a handful of banking and insurance businesses in the top 50, including Deutsche Bank and Allianz. Across the board, the top 50 is comprised of brands from 19 different categories, spanning home appliance, apparel, beer, travel, aviation, grocery and media, among others. © consultancy
1. SAP
Brand Value: $48,943 million
Headquarter City: Walldorf
Category: Technology
Year Formed: 1972
2. Deutsche Telekom
Brand Value: $39,215 million
Headquarter City: Bonn
Category: Telecom Providers
Year Formed: 1995
3. BMW (Bayerische Motoren Werke)
Brand Value: $24,606 million
Headquarter City: Munich
Category: Cars
Year Formed: 1916
4. Daimler
Brand Value: $23,587 million
Headquarter City: Stuttgart
Category: Cars
Year Formed: 1883
5. Deutsche Post
Brand Value: $18,344 million
Headquarter City: Bonn
Category: Logistics
Year Formed: 1969
6. Siemens
Brand Value: $15,224 million
Headquarter City: Berlin/Munich
Category: Conglomerate
Year Formed: 1847
7. Aldi
Brand Value: $12,893 million
Headquarter City: Essen (ALDI Nord) and Mülheim (ALDI Süd)
Category: Retail
Year Formed: 1913
8. Adidas
Brand Value: $11,820 million
Headquarter City: Herzogenaurach
Category: Apparel
Year Formed: 1949
9. Bosch (part of Robert Bosch)
Brand Value: $9,816 million
Headquarter City: Munich
Category: Conglomerate
Year Formed: 1886
10. Audi
Brand Value: $8,580 million
Headquarter City: Ingolstadt
Category: Cars
Year Formed: 1909
11. Lidl
Brand Value: $8,178 million
Headquarter City: Neckarsulm
Category: Retail
Year Formed: 1973
12. Allianz
Brand Value: $7,707 million
Headquarter City: Munich
Category: Insurance
Year Formed: 1890
13. Nivea (part of Beiersdorf)
Brand Value: $7,344 million
Headquarter City: Hamburg
Category: Personal Care
Year Formed: 1911
14. Fanta (part of The Coca-Cola Company)
Brand Value: $6,315 million
Headquarter City: Atlanta, USA
Category: Soft Drinks
Year Formed: 1940
15. Porsche (part of VW)
Brand Value: $5,658 million
Headquarter City: Stuttgart
Category: Cars
Year Formed: 1931
16. Knorr (part of Unilever)
Brand Value: $4,512 million
Headquarter City: Heilbronn
Category: Food & Dairy
Year Formed: 1838
17. Volkswagen
Brand Value: $4,136 million
Headquarter City: Wolfsburg
Category: Cars
Year Formed: 1937
18. Deutsche Post
Brand Value: $3,749 million
Headquarter City: Bonn
Category: Logistics
Year Formed: 1947
19. Deutsche Bank
Brand Value: $3,591 million
Headquarter City: Frankfurt am Main
Category: Banks
Year Formed: 1870
20. Sparkassen-Finanzgruppe
Brand Value: $3,137 million
Headquarter City: Berlin
Category: Banks
Year Formed: 1778
21. 1&1 (part of United Internet)
Brand Value: $2,706 million
Headquarter City: Montabaur
Category: Telecom Providers
Year Formed: 1988
22. Edeka
Brand Value: $2,341 million
Headquarter City: Hamburg
Category: Retail
Year Formed: 1898
23. DPD (part of Le Groupe La Poste)
Brand Value: $2,316 million
Headquarter City: Aschaffenburg
Category: Logistics
Year Formed: 1976
24. Schwarzkopf (part of Henkel)
Brand Value: $2,303 million
Headquarter City: Düsseldorf
Category: Personal Care
Year Formed: 1904
25. Miele
Brand Value: $2,250 million
Headquarter City: Gütersloh
Category: Home Appliances
Year Formed: 1899
26. Lufthansa
Brand Value: $2,142 million
Headquarter City: Frankfurt
Category: Airlines
Year Formed: 1926
27. Hugo Boss
Brand Value: $2,072 million
Headquarter City: Metzingen
Category: Apparel
Year Formed: 1924
28. Beck's (part of Anheuser-Busch InBev)
Brand Value: $1,946 million
Headquarter City: Leuven, Belgium
Category: Beer
Year Formed: 1873
29. Metro Wholesale & Food Specialist
Brand Value: $1,806 million
Headquarter City: Düsseldorf
Category: Retail
Year Formed: 1964
30. Puma
Brand Value: $1,369 million
Headquarter City: Herzogenaurach
Category: Apparel
Year Formed: 1948
31. Rewe Group
Brand Value: $1,336 million
Headquarter City: Cologne
Category: Retail
Year Formed: 1927
32. TUI
Brand Value: $1,257 million
Headquarter City: Hannover
Category: Travel Agencies
Year Formed: 1923
33. Kaufland Stiftung & Co.
Brand Value: $1,249 million
Headquarter City: Neckarsulm
Category: Retail
Year Formed: 1984
34. Commerzbank
Brand Value: $1,219 million
Headquarter City: Frankfurt am Main
Category: Banks
Year Formed: 1870
35. Unicredit
Brand Value: $999 million
Headquarter City: Munich
Category: Banks
Year Formed: 1780
36. Krombacher Brauerei Bernhard Schadeberg
Brand Value: $919 million
Headquarter City: Kreuztal-Krombach
Category: Beer
Year Formed: 1803
37. Otto Group
Brand Value: $912 million
Headquarter City: Hamburg
Category: Retail
Year Formed: 1949
38. West (part of Imperial Brands)
Brand Value: $877 million
Headquarter City: Hamburg
Category: Tobacco
Year Formed: 1981
39. Tchibo (part of Maxinvest)
Brand Value: $854 million
Headquarter City: Hamburg
Category: Retail
Year Formed: 1949
40. ERGO (part of Muenchener Rueckversicherungs-Gesellschaft)
Brand Value: $810 million
Headquarter City: Düsseldorf
Category: Insurance
Year Formed: 1997
41. Hasseröder (part of Anheuser-Busch InBev)
Brand Value: $792 million
Headquarter City: Leuven, Belgium
Category: Beer
Year Formed: 1872
42. OBI (part of Tengelmann Warenhandelsgesellschaft)
Brand Value: $759 million
Headquarter City: Wermelskirchen
Category: Retail
Year Formed: 1970
43. Hipp
Brand Value: $744 million
Headquarter City: Pfaffenhofen an der Ilm
Category: Food & Dairy
Year Formed: 1932
44. Alfred Ritter
Brand Value: $706 million
Headquarter City: Waldenbuch
Category: Food & Dairy
Year Formed: 1912
45. Hermes
Brand Value: $706 million
Headquarter City: Hamburg
Category: Logistics
Year Formed: 1972
46. Bild (part of Axel Springer)
Brand Value: $696 million
Headquarter City: Berlin
Category: Entertainment
Year Formed: 1952
47. Aral (part of BP)
Brand Value: $618 million
Headquarter City: Bochum
Category: Motor Fuels
Year Formed: 1898
48. Dr. August Oetker
Brand Value: $610 million
Headquarter City: Bielefeld
Category: Food & Dairy
Year Formed: 1891
49. Nestlé
Brand Value: $519 million
Headquarter City: Nonnweiler-Otzenhausen
Category: Food & Dairy
Year Formed: 1968
50. HUK-Coburg
Brand Value: $518 million
Headquarter City: Coburg
Category: Insurance
Year Formed: 1933
Notice: This example, text, or information is just intended to provide an overview, and only to help you better understand this subject. We do not guarantee that the information given is accurate or complete; Since update cycles change, statistics and data can also change. We assume no responsibility for the completeness or accuracy of the information provided.
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