The House of Brands
The House of Brands is also a type of brand architecture where a master brand houses a variety of sub-brands. However, with a house of brands, the sub-brands each hold their own unique branding identity with differing names, logos, colors, messages, visual identities and languages.
House of Brands Examples:
LVMH is one of the most renowned houses of brands, owning 70 distinguished brands such as Tiffany & Co., Louis Vuitton, Dior, Fendi, Sephora, Givenchy, and Celine, to name a few.