What is the importance of a brand name? Your brand is your company's most valuable asset, but your brand name is important one! One of the most essential parts of starting a new business (branding or rebranding) is choosing the right name for it.
But why is a name so important when surely what should matter is the strength of your company, product, or your powers of great customer service? And how do you even come up with a great name anyway?
We create memorable business and brand names that transcend borders, languages and cultures. Through brand name strategists, we build and communicate a complete custom-made names of firms, business, brand, products and services to make customer choice clear, easy and lovely.
Whether you are an experienced company, or new start-up looking for an awesome business, brand, product or service name, or have a company, product or service that's still unnamed, we are here to hearing more about your project.
The challenge to create catchy names extends to companies, products and services. A recent article in the Economist on "Nine billion company names – businesses are coming up with ever-sillier ways to identify themselves," revealed just how difficult it is today to find that ideal name, one that will convey the essence of the brand persona.
The name development business has never been more hectic due to the unprecedented rate of new start-ups today and the ease and desire to go global, hence seeking acceptance across many languages. There are some basic guidelines for creating memorable names – e.g. short and simple (2-3 syllables at most), must reflect the brand personality, evoke emotions, sound good, and of course be distinctive and protectable. The tech boom has led to unique names like Google, which was derived from the mathematical term for ten to the power of 100 (a "googol"), and also has the advantage of being used as a verb. On the other hand, some name experts have described Yahoo as "tediously wacky" and Saffiano as overly familiar.
How choosing a better name can improve your brand? An estimated more than 7 million trademark applications were filed worldwide in 2016, 16.4% more than in 2015. In this vast range, a good brand name is worth gold. From domain name (URL) in business card to recommendation – word of mouth – is a marketing channel not to be underestimated, which is why the brand name is often the first brand touch point with which potential customers come into contact. Even before the target group knows anything about a brand, they get an idea just from the name. That's why it's important to give the brand a timeless, memorable and concise name that triggers a feeling for the brand, that conveys an idea of the business concept and arouses curiosity.
A well-written brand story encompasses both the facts and feelings that you want associated with your company. ... In fact, storytelling is innovative advertising where you can actually do without describing your brand and instead emphasize customer experience, convenience as well as shared values and principles. but before storytelling, you need a name!
What is the first thing that comes to your mind after hearing Bermany? Didn't think you've heard it before? It is true, Germany. Bermany is synonymous with the German country. Now, if this Name sits on a company, product or service that is made in Germany, how much added value will that company, product or service add? Will you ever forget this name? Every name, regardless of the name of the company, product or service, has an independent and of course influential personality, and communicates with the mind and feelings of the audience.
We compress the brand story into one word: We strategically develop names that lead to the business concept or goal.
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How can we work together to build a better brand name?
For a better results, we suggest that you attend in our Workshop, to understand more about you, your brand and your business vision; and accordingly offer you the most optimum brand or business strategy and roadmap.