In business the questions like "What did we do right?" or "What would we do differently?" are not sufficient. Let's consider another question:
"How can we make it better?
- Together, we can make your brand better.
Mahyar Nazemi has been lucky enough to help several of partners over the years. Whether it's a simple rebranding or an ongoing integrated brand or complicated business strategy, we're honored to work with many great people or companies on many awesome projects.

We're also always happy to help new brands tell their right message in creative ways. We want any current or potential partner to feel confident in our working relationship, which is why we thought we'd answer the most common questions we get from clients.

Whether you're interested in working with us or just wondering how we do what we do, here's a little insight into our work.

We have listed some of the most commonly asked questions we get asked by clients below. If your questions is not listed here, you can discover more in Glossary, or contact one of our experts here.
Who is Mahyar Nazemi?
Mahyar Nazemi is a brand designer and strategy consultant and based in Hanover, Germany.
Why Mahyar Nazemi?
Because you deserve better!

More than 20 years of experience as a C-level executive or brand consultant in international companies in Asia, Europe, and the U.S. Expertise in brand strategy, world-class design and growth.

A brand is not just a story unfolding across all touch points, but also what makes you stand out from the competition.
Our point of difference lies is our effective approach called "360° Branding Model", which combines Brand Strategy, Brand Design, and Brand Growth to make your target market associate your company with seamless experience character, image and message. It's not just about being different, it's about being better.
Where are you located?
From our office in Hanover, Germany, we are your premier partner to build and develop your brand and business.
Do you work as a consultancy or a design agency?
Consulting is the process by which an expert gives expert advice on a special subject. Mahyar Nazemi provides both consulting and full branding services. Read more...
What is a brand?
A brand is a name, color, pattern, term, design, symbol or any other feature that identifies one person, company, product or service as distinct from others. Read more...
What are types of brands?
There are many types of branding, so understanding the different strategies/architectures may help you decide better what kind of branding is right for your business. Here are 18 different types of branding:

1. Corporate branding
2. Personal branding
3. Individual branding
4. Luxury branding
5. Iconic branding
6. Incubation branding
7. Style branding
8. Product branding
9. Service branding
10. Retail branding
11. Event branding
12. Destination branding
13. Cultural branding
14. Disruptive branding
15. Conscious branding
What is 360° branding?
360° branding (also integrated branding) is an approach to creating a unified and seamless experience for consumers to interact with the brand and brand touch points. Read more...
What is a brand discovery?
A brand analysis, also known as a brand audit (and we call brand discovery), identifies your brand position in the market, and among the competitors.

It assesses who are you, who your customers are and what they're looking for, who are your competitors, where is your target market, what is your brand position in the market, and among the competitors, what your competitors are doing, and how your brand is meeting your customers' needs and much more. Read more...
What is a brand strategy?
A branding strategy (a.k.a. brand development strategy) is the long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by consumers. Read more...
What is a brand identity?
Brand identity includes all the visual elements associated with your brand, from your logo and typography to colors, product packaging design, website design, and even your social media graphics that identify and distinguish the brand in consumers' minds. Brand identity in one word is the "Face" of your business

Typically, any brand asset is a component of your brand identity. Brand identity is distinct from brand image. Read more...
What is a brand management?
Brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and develop its objectives. Read more...
What is a brand name?
Brand name is the name that you use to identify the company, business, product or service that you offer or a single line of products or services that you offer.
For example, Adidas is the brand name used on most products manufactured by Adidas AG.

A good brand name should have following characteristics: It should be unique, distinctive (for instance- Beesiness, Bermany or Ziba) It should be extendable. It should be easy to pronounce, voice, identified and memorized. Read more...
What is brand claim?
Phrase or word that synthesizes the values or attributes of the brand, product or service. It usually goes next to the logo and has a certain promotional character. It can be temporary –associated to a specific advertising campaign– or used permanently as a tagline/Slogan. Read more...
Is brand name and company name same?
A company name distinguishes one company from other companies. A brand name distinguishes the products or services of one company from the products or services of another company. But if the names of your products or services is the same as the name of your company, the name of your business is in most ideal form. Read more...
What's the difference between corporate identity and brand identity?
Corporate identity is who you are as a company, including corporate design, corporate culture, corporate values, corporate positioning, internal and external corporate communications, creating an overarching identity for the whole company. Brand identity is the collection of elements that a company creates to portray an image to its customer that refers to a company's visual identity, including logo, typeface, typography, color scheme, imagery style, tone of voice, design grid and fonts etc. Read more...
What is reputation?
Simply put, brand (or business) reputation is the public's perception of a brand, service or product or a company. How the public views a certain brand is based on their personal direct or indirect experience with the brand. Read more...
Is brand and reputation same?
Branding can make you famous, while reputation makes you credible. Read more...
Is branding considered marketing?

Marketing is defined as the set of tools, processes, and strategies you use to actively promote your company, product, and service. Branding is about defining who you are as a company, product, and service. Branding help marketing process better.
How can branding help a business?
More than just a memorable name and logo, good branding helps build a company's value and reputation, provides guidance and motivation to employees, and makes acquiring new customers easier. Building the brand help to get attention, build reputation/trust and attract customers. Read more...
What is the best type of domain name?
Obviously, .com is the most popular choice for a domain extension - unless you're working or starting a business in the tech world. It's usually the most popular choice for a business domain name because it's the most recognized and accessible extension. And then the domain extension of the country where your business is located, for example, .de for Germany. Read more...
I would like to start, what now?
In order to achieve the better results, we suggest you attend our workshop so we can discover more about you, your brand, and your brand vision; and accordingly, provide the best brand strategy, design, and growth plan.

Understanding the problem is half of the solution. But before you prescribe a solution, you first must properly diagnose!
In Workshop we discuss the state of affairs of your situation and offer you a closer insight in our way of working. In this step, you can decide where the journey will go.
Let's talk about your project
Would you like to work together to build a better solutions?

In order to achieve the better results, we suggest you attend our workshop so we can discover more about you, your brand, and your brand vision; and accordingly, provide the best brand strategy, design, and growth plan.
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