HOLTMANN Messe+Event is one of the inventors of modern exhibition stand construction in Germany. In 1950 the brothers Wilhelm and Walter Holtmann sowed the seeds for the modern company when they established a carpenter's shop. Their proximity to the trade fair in Hanover and the workshop's reliable craftsmanship formed the basis for the first exhibition orders by well-known exhibitors.
By the 1960s, exhibition construction was already becoming an important basis for the company. By then, HOLTMANN Messe+Event was building stands for trade shows in Frankfurt, Berlin, Milan, Poznan, Paris, Moscow, London and Budapest. Over a period of three months, Holtmann built 18,000 m² of roofing and 18,000 m² of flooring and ceiling elements for what was then the largest exhibition hall in the world: Hall 1 in Hanover.
In 1971 the Olympic Committee commissioned HOLTMANN as the main contractor for the construction of the entire Olympic sailing competition in Kiel. The whole Olympic Village, with more than 3,600 m² of halls, was built over five months, ready to use with all heating, ventilation and lighting installed. Further complex jobs followed, as well as increasing numbers of national and international trade fair shows for well-known companies.
At the start of the 1990s, the second generation gradually took over the management of the Langenhagen company, in the form of the industrial engineer Claus Holtmann and the business manager Jürgen Holtmann. That decade saw a series of other major construction projects. Over a construction period of just three months, Holtmann played a major role in completing the information stand at Potsdamer Platz in Berlin, Europe's biggest building site. Another highlight of that decade was the Deutsche Telekom trade fair stands, which were becoming increasingly sophisticated.
000, the World's Fair took place in Hanover, marking the start of new challenges for the HOLTMANN company which exceeded everything prior to that in terms of size and complexity. HOLTMANN was in overall charge of two of the largest individual projects assigned by the Expo. These were firstly the production of the entire themed park at the heart of the Expo, whose 11 displays filled 5 entire exhibition halls, and secondly the fulfilment of all the multiservice complexes, with a floor space of 40,000 m².
Since the Expo 2000, a whole new field of business has thus been added to the range of services offered by HOLTMANN Messe+Event, examples of this new skill being pavilions at subsequent world fairs such as the Expo 2002 in Switzerland, the Expo 2005 in Aichi, Japan, and that in Shanghai in 2010, as well as the construction of showrooms and museum buildings. Text: ©Holtmann