YOU DESERVE BETTER!
Businesses build brands, and brands define businesses, we design both better! Mahyar Nazemi is a business and brand consultancy, based in Hanover, Germany.

Welcome to better results!
NAMING
What is the importance of a brand name?

Your brand is your company's most valuable asset, but your brand (company, business, product or service name) is important one!

One of the most essential parts of starting a new business (branding or rebranding) is choosing the right name for it.
But why is a name so important when surely what should matter is the strength of your company, product, or your powers of great customer service?
And how do you even come up with a great name anyway?

We create memorable business and brand names that transcend borders, languages and cultures. Through brand name strategists, we build and communicate a complete custom-made names of firms, business, brand, products and services to make customer choice clear, easy and lovely.

Whether you are an experienced company, or new start-up looking for an awesome business, brand, product or service name, or have a company, product or service that's still unnamed, we are here to hearing more about your project.
BRAND
Brand, is more important to your business than ever!
Your Brand is your Company's most valuable asset

The IPA report - 'The intangible revolution: how intangible assets are transforming management and business practice' - points out that such assets, including brands, have never been more important. Survey after survey has shown that brands and other intangibles typically account for between 30% and 70% of a company's market value; in certain sectors, including luxury goods, this figure can be even higher.

A brand is an overall experience of a customer that distinguishes a business, company, service or product from its rivals in the eyes of the customers. what is your distinction? How good is your current brand story?
BRAND WORKSHOP
Where are you today, and do you want to be tomorrow?
BRAND STRATEGY
How to define a long-term plan to raise a brand's value by differentiating competition and influencing public perception?
BRAND IDENTITY
How you look and perform?
BRAND COMMUNICATION
How communicate your values to customers?
BRAND 3B's MODEL
The word "Synergy: can be defined as "a combination of elements that, when combined, have a greater effect than the sum of the individual elements."
For your business, branding synergy simply refers to a combination of Brand Strategy, Brand Identity, and Brand Communication that work together to send a powerful message.
The whole idea behind developing and creating brand synergy involves adopting a common vision or goal that drives your competitive advantage.

The steps to doing so include:
1. Brand Strategy
2. Brand Identity
3. Brand communication
BRAND STRATEGY
BRAND RESEARCH (Secondary)
COMPETITOR RESEARCH (Secondary)
BRAND ANALYSIS (Secondary)
COMPETITOR ANALYSIS (Secondary)

BRAND NAMING & MESSAGE
BRAND ARCHITECTURE
‎BRAND POSITIONING
BRAND VMV (Vision, Mission & Values)
BRAND VP (Value Proposition)

BRAND TOUCHPOINT & AUDIENCES
BRAND ROADMAP
BRAND LAUNCH

BRAND IDENTITY
BRAND PITCH DECK
CORPORATE IDENTITY DESIGN:
Corporate Logo
Corporate Stationary
Corporate Color Palette
Corporate Style
Corporate Iconography
Corporate Typography
Corporate Form/Shape
Corporate Publishing
Corporate Image
Corporate Digital
Corporate Exhibition
Corporate Interior
Corporate Environmental

BRAND BOOK (Visual)
BRAND BOOK (Guidelines)
BRAND COMMUNICATION
BRAND CONTENT
URL
WEBSITE & EMAIL
SOCIAL MEDIA
SEO
SEA
BRAND CAMPAIGN
BUSINESS
How to make your business more valuable?

Today, business success requires new ways of thinking and operating. No longer can prospects simply be told we are
''the first" or "the best" to have droves of customers buying our product or service. Instead, we must clearly articulate "why we" to our audience.
If the "why we" is not authentic to a customer's experience, we will not be believed.
Therefore offering to your customers more than just the product or service they buy!, "Add Value"!
The "Added Value" means just what it implies: When a customer purchases a product or service from you, he gets an extra benefit.
Business value expands concept of value of the firm beyond economic value (also known as economic profit, economic value added, or shareholder value) to include other forms of value such as business concept value, name value, brand value, corporate design value, employee value, customer value, supplier value, partners or joint venture value, managerial value, and....
Many of these forms of value are not directly measured in monetary terms.
Business value often embraces intangible assets, for examples include intellectual capital or a firm's business concept.
What's Your Business Worth?
BUSINESS 5D's MODEL
How to develop your business?

Business development is the creation of long-term value for a company. In other side, reputation building and add value also proven to help facilitate business development.

We have developed a unique and successful business model "Business 5D's Model" that consistently combines the classic model with innovative method.
DISCOVER
Where do you come from and who are you?
DEFINE
What is your business goal and how do you do it better?
DESIGN
How to find or build your values and unique point?
DEVELOP
How do you differentiate yourself from your competitors?
DELIVER
How to make a powerful first impression?
BUSINESS DESIGN
How to add value to your business?

Business Design is an integrated approach to business (strategy) and brand (design). It applies the principles of design to help companies create new value and new forms of business competitive advantage.
Business Design It's not just about creating something unique, such as a new business, brand, product or service. It's about creating value (or add value) for business.

We help companies achieve new growth, develop business, brand, products or services, enter new or different markets and reach new and loyal customers.
BUSINESS
- Business Strategy & Development

Business Definition/Redefinition
Business Concept (or plan) Review
Business USP (Unique Selling Proposition) Definition/Redefinition
Business VP (Value Proposition) Definition/Redefinition
Business VD (Value Design) Definition/Redefinition
Organization Design/Redesign
(New) Product or Service Definition/Design
BRAND
- Brand Design & Development

Brand Review
Brand Strategy
Brand Identity
Brand Communication
BUSINESS. BRAND. BETTER TOGETHER!
Why we need both of them?

Branding is important for any business wanting to create credibility in their market.
Branding is important for business, because not only is it what makes a memorable impression on consumers but it allows your customers to know what to expect and how to choose your company product or services.

The uniform corporate design helps and orient customers to more known, remember and select about your product and services. Two different thing, one story!

How can branding help business?
BUSINESS REPUTATION
Branding your business gives it an overall reputation, quality and opinion that your colleagues, competitors or customers have about it.
It makes it a lot easier for your customers to identify your business, get familiar and also recommend you to others, which automatically earns you more customers, just like Scott Cook said "brand is no longer what we tell the consumer it is, it is what consumers tell each other it is".
BUSINESS STANDARD
There are so many business and brand out there with a lot of competition and its every important that you set a standard for your business and brand which distinguishes you from your competitors. When your business and brand strategy is strong, it helps you stand out from whatever competition by highlighting what you do and what your business entails and how you operate on another level differently in the market. Don't forget that you can choose your position!
BUSINESS VALUE
Business value expands concept of value of the firm beyond economic value (also known as economic profit, economic value added, or shareholder value) to include other forms of value such as business concept value, name value, URL or domain value, brand value, corporate design value, employee value, customer value, supplier value, partners or joint venture value, managerial value, and....
Many of these forms of value are not directly measured in monetary terms.
Business value often embraces intangible assets, for examples include intellectual capital or a firm's business concept.
BUSINESS TRUST
Branding helps build trust, not with your customers alone but also stakeholders. You shouldn't brand your business with the mindset of attracting more customers alone. Your branding strategies should speak professionalism which makes it more appealing enough to attract stakeholders, investors, business partners and any other potential clients that would help your business grow by earning their trust with your business brand.
BUSINESS PEOPLE
Oftentimes, mistakes are made when it comes to the business targets. Many business owners do not take out their time to draft out their target. Targets like the type of audience you want to attract, the type of employees, your business environment and all. Having a business strategy (target) is as important as every other things that have to do with branding your business.
If you have employees who really understand and believe in your type of business and the reasons why you're running such business, their drive will come through to your customers and help attract the ideal customers for your business. This is why it is essential to have a brand strategy that is very clear and provides every people working for your company with structured and detailed brand guidelines, that will reflect the business purpose and targets .
BUSINESS ADDED VALUE
Branding make add value to your business, and add value increase more benefit! Branding helps elevate your business. A good business branding helps audience become more familiar with your business which in one way or the other attracts them, as well as allowing you to keep your loyal customer base. Your brand strategy should also help you attract new customers. Which therefore leads to increase in sales!
Branding is the characteristics of what makes up your business which can also be related to people.
ABOUT
Hello!
Having spent 20 years spanning in C-Suite business, CEO, CBO and CBDO, I'm intrigued by business design, brand space and people behavior, a way to connecting business to brand, brand to people and people to customers.

As a business and brand consultant, I aid and abet companies, find and retain distinction amongst competitors. I undertake inventing and establishing businesses or brands, with suitable change in new or their culture.

Thank you!
Mahyar Nazemi
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