Your brand is a story unfolding across all customer touch points. We call it Brand 360°.
BRAND
Brand, is more important to your business than ever!
The IPA report - 'The intangible revolution: how intangible assets are transforming management and business practice' - points out that such assets, including brands, have never been more important. Survey after survey has shown that brands and other intangibles typically account for between 30% and 70% of a company's market value; in certain sectors, including luxury goods, this figure can be even higher.

The word "Synergy": can be defined as "a combination of elements that, when combined, have a greater effect than the sum of the individual elements."
For your business, branding synergy simply refers to a combination of Brand Strategy, Brand Identity, and Brand Communication that work together to send a powerful message.
The whole idea behind developing and creating brand synergy involves adopting a common vision or goal that drives your competitive advantage.

A brand is an overall experience of a customer that distinguishes a business, company, service or product from its rivals in the eyes of the customers.
What is your brand distinction?
Why does your brand exist?
Why does your brand matter?
How good is your current brand story?
What are your customers unique set of needs?
What sets you apart and why is that meaningful for your customers?
What do you want your customers to say about you when you're not in the room?

We invite you to discover new ways to your brand development together!
BRAND DISCOVERY
Who are you, where are you today, and do you want to be tomorrow?
BRAND STRATEGY
How to define a long-term plan to raise a brand's value by differentiating competition and influencing public perception?
BRAND IDENTITY
How you look and perform?
BRAND MANAGEMENT
How do you convey your values to your customers?
BRAND DISCOVERY
Who are you, where are you today, and do you want to be tomorrow?

We take a individual look at your brand from a different angle together.
At the beginning of every strategic branding process is the question of the essence of the brand.
Becoming aware of who are you and where are you today? Where is your currently position in market? and do you want to be tomorrow? Who are your competitors? Where is your target market? What it your USP? How much should your brand budget?

In brand workshop, we discover and defining your character, culture and style and achieve clarity more about you, your target and your brand.
BRAND DISCOVERY
Brand Audit
Brand Research (Qualitative/Quantitative)
Brand Analysis
Brand Budget
...
BRAND STRATEGY
How to define a long-term plan to raise a brand's value by differentiating competition?

Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand, the combined components of your company's character that make it identifiable.
Your brand strategy defines what you stand for, a promise you make, vision, mission & values, value proposition and the personality you convey.

Brand strategy begins with an analysis on how your brand and your brand competitor is currently perceived in the market, and lives in every day-to-day interaction you have with your market.
BRAND STRATEGY
Brand VMV (Vision, Mission & Values)
Brand VP (Value Proposition)Mission, Vision, Values
Brand Architecture
Brand Positioning
Brand Attributes
Customer Personas
Brand Touchpoint & Audience
...
BRAND IDENTITY
How you look and perform?

Brand identity is the visible elements of a brand, such as your logo , typography, font, colors, pattern, product packaging design, website design, and even your social media graphics, that identify and distinguish the brand in consumers' minds.
These examples illustrate just how powerful your brand identity can be.
BRAND IDENTITY
Corporate Naming/Messaging
Corporate URL

Corporate Design:
Corporate Logo
Corporate Stationary
Corporate Color Palette
Corporate Style
Corporate Typography
Corporate Form/Shape/Pattern
Corporate Publishing
Corporate Website/SEO/SAO
Corporate Exhibition
Corporate Interior
...

BRAND MANAGEMENT
How do you convey your values to your customers?

Brand Management is a combination of online and offline activities includes all those instruments, processes and methods that shape the so-called brand experience and continuously change it.
Brand Management is the continued brand process and execution of all techniques utilized to maximize the value of the brand over time.
BRAND MANAGEMENT
Brand Roadmap
Brand Launch
Brand Maintenance
Brand Training and Tools
Implementation Planning
Annual Performance Audit
...
BRAND IN GERMANY
The 50 most valuable brands in Germany have a combined value of €263 billion, according to a new study, which places Germany's top companies ahead of their peers in the UK and France. SAP, Deutsche Telekom, BMW, Daimler and Deutsche Post lead the way, with automotive the country's standout sector.
The analysis, conducted by professional services giant WPP, assessed the 'brand value' of Germany's top companies – which is a measure of how much a brand alone contributes to corporate value, both in terms of financial value and non-quantitative components. The data found that similar to in other countries, but more so in Germany, value is concentrated at the top of the ranking, with the top two brands – SAP and Deutsche Telekom – between them accounting for 29% of the value of the leading 50 brands combined. In comparison, in the UK, the top two brands provide 21% of the top 50's value.

Unsurprisingly, the automotive industry plays a key role in Germany's brand elite. There are five leading global car brands in the German Top 50, a feat which is unmatched in any other national WPP ranking for Western economies. Combined, BMW, Mercedes-Benz, Porsche, Audi and Volkswagon account for a staggering 22% of the total €263 billion brand value. "Germany itself has become synonymous with the design and engineering of the many automotive brands it has produced. These are brands that have made consumers all over the world willingly pay a premium for "Vorsprung durch Technik", without even knowing quite what it meant," said David Roth, CEO of The Store, WPP's division that serves the retail and fast moving consumer goods sectors.

Germany is also the only European market to be led by a technology brand. With a brand value of $48.9 billion, SAP is the undisputed leader in Germany, alone accounting for 16% of the value of the entire German top 50. The company, which was founded in the early 1970s by five entrepreneurial engineers with a vision to change the way companies do business, is today a world leader in enterprise applications – 87% of Forbes Global 2000 companies are a user of SAP software.

Given the strength of Germany's reputation as a leader in the sector in finance, the relatively small influence of financial services brands is apparent – there are only a handful of banking and insurance businesses in the top 50, including Deutsche Bank and Allianz. Across the board, the top 50 is comprised of brands from 19 different categories, spanning home appliance, apparel, beer, travel, aviation, grocery and media, among others. ©consultancy
LET'S TALK ABOUT YOUR PROJECT
How we can work together to build a better brand?

For a better results, we suggest that you participate in our strategy session in which we understand more about you, your business or brand vision; and accordingly offer you the most optimum brand or business strategy.

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