Beesiness is a business and management consultant based in Hanover, Germany.

Brand Story
Bees are wonderful creatures. They are the prime example of a successful team.Bees are incredibly organized, precise, goal-oriented, focused and harmonious in their relationships as a group. Their effective cooperation and collaboration are hardwired into the backbone of their colony.

The playful colors of the world of bees are our favorite colors too, which is why we adopted the Yellow and Black colors for our company's corporate colors. Bees make honey. We all love honey. Here in our Hanover Beesiness office, we always have extra organic jars of honey for our personal consumption, and also to gift them to our clients.

During the search for our company name, we thought inquisitively about what could best represent our services and our company image, and we thought Bees would work. We admire and love bees, for how essential they are to our nature, and of course we thank them for their delicious honey too. So, we all decided on a business name that advertises, promotes and honors bees, and the Beesiness name was born to carry the image of our business.

When it comes to naming and corporate design for a business consulting company, there are many options. What name can be attractive and unique for a business development consulting company that provides business concept design, brand design, products and services development, as well as market research and development? How are you able to choose a name that reflects the company's activity on first impressions without explaining what the company does? What character and characteristics should this name have? How should its position be on the market and among competitors? How can a symbol be used to better introduce the company? What colors should be used in the company's design and color palette?

The name, corporate design and visual representation of your company's name is perhaps one of the most significant features that determine the future outcome of your company's goals.

What does your company's name say about your business?
How satisfied are you with your name? Does it really represent all you want to say and advertise, at one glance?

Your business name is a reminder of what your business does!

Beesiness and its accompanying black and yellow color palette offer several unique attributes that contribute to the brand's identity and brand campaigns. Here's an explanation of what sets them apart:

1. Naming: Creative wordplay! The name "Beesiness" combines the words "bees" and "business" in a creative and memorable way. This unique fusion instantly captures attention and sparks curiosity. It showcases your brand's association with bees and their industrious nature while clearly communicating your focus on the business consulting industry.

2. Symbolic Connection: Bees are renowned for their qualities of hard work, collaboration, and efficiency. By incorporating "bees" into your brand name, you establish a symbolic connection that represents your brand's values and approach. The name conveys the idea that your business consulting services are characterized by beelike productivity, teamwork, and efficiency.

3. Memorable and recognizable: The brand name "Beesiness" is distinctive and memorable. Its playfulness and the fusion of the words "bees" and "business" make it easy to engrave. This memorability can help your brand stand out in a competitive market and make a lasting impression on potential clients.

4. Visual Appeal: The black and yellow color palette, inspired by bee colors, adds visual appeal to your brand identity. Black represents sophistication, professionalism, and strength, while yellow conveys energy, positivity, and warmth. The combination of these colors creates a visually striking and memorable brand presence.

5. Brand Personality: The brand name and color palette contribute to your brand's unique personality. "Beesiness" conveys a sense of diligence, collaboration, and expertise, suggesting that your consulting services are focused on delivering efficient and effective solutions. The black and yellow colors further enhance this personality, evoking qualities such as professionalism, approachability, and optimism.

6. Differentiation: The combination of a creative brand name, symbolic connection to bees, and a distinct color palette helps differentiate Beesiness from other business consulting firms. It showcases your unique positioning and sets you apart as a consulting partner that embodies bee qualities and principles, standing out in clients' minds.

Overall, Beesiness offers a unique naming and brand identity that combines creativity, symbolism, memorability, visual appeal, and a distinct personality. The brand name and color palette effectively communicate your focus on business consulting while capturing the essence of bees and their industrious nature. This unique identity helps differentiate your brand in the market and resonates with clients seeking a consulting partner that embodies diligence, collaboration, and expertise.

How can we build a better brand together?

We invite you to attend our Brand Workshop in order to achieve better results. The goal is to gain a better understanding of you, your brand, and your brand vision. This will enable us to provide you with the most effective brand strategy, brand design, and brand growth.