The essence of your distinctive...
Palmellato
Brand Design | Brand Look and Feel | Corporate Identity
Palmellato
Brand Design | Brand Look and Feel | Corporate Identity | Package Design
Palmellato
Brand Design | Brand Look and Feel | Corporate Identity | Corporate Logo
Palmellato
Brand Design | Brand Look and Feel | Corporate Identity | Corporate Logo
Palmellato
Brand Design | Brand Look and Feel | Corporate Identity | Package Design
Palmellato
Brand Design | Brand Look and Feel | Corporate Identity | Corporate Typography
Palmellato
Brand Design | Brand Look and Feel | Corporate Identity | Stationery Design
Palmellato
Brand Growth | Brand Impact | Product Design
Palmellato
Brand Growth | Brand Impact | Brand Campaign
Palmellato
Brand Growth | Brand Impact | Brand Campaign
Palmellato
Brand Growth | Brand Impact | Product Design
Palmellato
Brand Strategy | Brand Vision | Core Values
Palmellato
Brand Design | Brand Look and Feel | Corporate Identity | Responsive Web Design
Palmellato
Brand Design | Brand Look and Feel | Corporate Identity | Giveaway
Palmellato
Brand Growth | Brand Impact | Brand Campaign
Palmellato
Brand Growth | Brand Impact | Brand Campaign
Palmellato
Brand Design | Brand Look and Feel | Corporate Identity | Giveaway
Palmellato
Brand Design | Brand Look and Feel | Corporate Identity | Corporate Color
Palmellato
Brand Design | Brand Look and Feel | Corporate Identity | Promotion
Palmellato
Brand Growth | Brand Impact | Product Design
Palmellato
Brand Growth | Brand Impact | Brand Campaign
Palmellato
Brand Growth | Brand Impact | Brand Campaign
Palmellato
Brand Growth | Brand Impact | Product Design
Palmellato
Brand Growth | Brand Impact | Brand Campaign
Palmellato
Brand Design | Brand Look and Feel | Corporate Identity | Vehicles
Palmellato
Brand Growth | Brand Impact | Brand Campaign
Palmellato
Brand Design | Brand Look and Feel | Corporate Identity | Vehicles
Palmellato
Brand Growth | Brand Impact | Product Design
Palmellato
Brand Growth | Brand Impact | Brand Campaign
Palmellato
Brand Growth | Brand Impact | Brand Campaign
Palmellato
Brand Growth | Brand Impact | Product Design
Description
The global luxury goods industry, which includes cars, jets, drinks, fashion, cosmetics, fragrances, jewelry, and leather goods, has increased in value for many years. Although the technical term 'luxury good' is independent of the goods' quality, they are generally considered to be goods at the highest end of the market in terms of quality and price. Within the industry for luxury goods, the luxury car sector is the most valuable, bringing in 503 billion Euros in 2020. Personal luxury goods, the second most lucrative category, increased consistently over the past couple of decades.

The global luxury goods market is expected to increase from US$285.1 billion in 2020 to US$388 billion in 2025. Although, revenues in 2020 are expected to dip sharply compared to 2019 due to the COVID-19 pandemic.

Even though luxury online sales are gaining market share worldwide, the importance of the physical store continues to increase. Interestingly, digital-born luxury companies are now opening physical stores to increase traffic to their eCommerce stores, enhance brand legitimacy, provide the touch-and-feel lacking in an online store, and improve local community engagement.

On the other hand, the segment Luxury Leather Goods covers highly exclusive handbags, suitcases and briefcases as well as small leather goods such as wallets that convey the taste and status of their owners. The five most important players in this category are LVMH (with brands such as Louis Vuitton, Rimowa, Moynat and Loewe), Kering (Gucci, Saint Laurent, Bottega-Veneta and others), Coach, Michael Kors, Hermès and Tumi (which has been acquired by Samsonite but is still listed independently here). Leather Goods have proven to be one the fastest-growing segments within the market for personal luxury goods and are projected to grow at rates above market average up to 2025.
Luxury Leather Goods Report 2020The segment Luxury Leather Goods accounted for 15% of the Luxury Goods revenue in 2019.
The worldwide revenue of US$48 billion in 2019 is expected to increase to US$64 billion by 2025. Edited © Statista
Overview
History of the name:

The Italian leather history goes way back to the year 1000 when the Saracens brought the use of leather to Sicily. Through the years, its craftsmanship, has evolved and spread all over the country, and Italy became one of the world's leading players in the production of leatherwear. A merit that still stands today.

In 1282, the Arte dei Cuoiai (Leather Workers Guild) was born. It was one of many professional guilds in Florence (others were present in developed cities like London), secular institutions that protected trade secrets and enforced strict quality standards. This ensured the city's leather industry remained highly competitive on the international stage. To this day, dotted along the banks of the river Arno from Florence to Pisa, esteemed leather artisans continue to operate.
At the beginning of the 20th century, a selection of now leading fashion houses began their commercial lives as leather goods stores, including Prada (1913), Gucci (1921) and Ferragamo (1927).


As it is the case for most inventions in the fashion world, Palmellato leather originated in Italy where it was allegedly for the first time used by Mario Prada (founder and original designer of the fashion label Prada) himself.

Although there is evidence that this type of leather was invented before Mario Prada, he patented and commercialized it, and has used it for many of its most successful high fashion goods, like the bags ever since.

Even though the leather was used exclusively by Prada for decades, once the patent expired, other brands started using Saffiano and Palmellato leather and name as well; and it found its way into the bag, wallet, and belt collections of many labels like Armani, Boss, Bvlgari, Coach, Chanel, Gucci, Hermes, Longchamp, Louis Vuitton, and Michael Kors.

Whether you choose this brand for fashion house, accessories or leather goods, its seductive, luxurious, memorable and melodious Italian name is always reminds a luxury product.
Concept
The global luxury goods market is expected to increase from US$285.1 billion in 2020 to US$388 billion in 2025.

The segment luxury leather goods accounted for 15% of the Luxury Goods revenue in 2019. The worldwide revenue of US$48 billion in 2019 is expected to increase to US$64 billion by 2025.
Brand Concept
Investment Outline Overview

•Name of Project: Saffiano
•Business Type: B2B/B2C/B2B2C
•Category/Suggested Category:
Luxury goods
Luxury fashion & accessories
Luxury watches & jewelry
Luxury leather goods
Luxury eyewear
Luxury cosmetics & fragrances

•Location: Worldwide
•Number of Investors: On request or in "Strategy Session"
•Level of Investment: C - D - F
•Kind of Ownership: Ownership, Partnership
•Total Market Value: > 250 billion euros
•ROI: On request or in "Strategy Session"
•CAGR (Compound Annual Growth Rate): On request or in "Strategy Session"

Brand Name & Domain
Brand Name
  • Saffiano

Domain
      Brand Claim
      The essence of your distinctive.
      Brand
      Brand Discovery
      • Brand Research & Analysis
      • Competitors Research & Analysis
      • Market Research & Analysis

      Brand Strategy
      • Brand VMV (Vision, Mission & Values)
      • Brand Architecture
      • Brand Touchpoints & Audiences

      • Brand Design/Identity
      • Brand Message and Claim
      • Corporate Design
      Visual Brand Identity:
      Logo Design System
      Typeface/Typography/Font
      Color Palette/Corporate Colors
      Pattern/Style
      Layout Composition/Imagery
      Graphics, Illustrations, Icons

      Brand Growth
      • Brand Roadmap
      • Brand Launch/Implementation
      • Brand Campaign
      • Annual Performance Audit
      Business
      Discover
      • Global Market Size
      • Segment Overview
      • Market Overview
      • Competitors Overview
      • Consumer Insight

        Define
        • Revenue and Growth
        • Market Definition
        • Global Comparison
        • KPI Comparison

        Design
        • Business Concept
        • Market Design
        • Product & Service Design

        Deliver
        • Analyst Opinion
        • Omni Channel Strategy
        • Sales Channel
        • COVID-19 Impact on eCommerce
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