Brand, is more important to your business than ever!
The IPA report - 'The intangible revolution: how intangible assets are transforming management and business practice' - points out that such assets, including brands, have never been more important. Survey after survey has shown that brands and other intangibles typically account for between 30% and 70% of a company's market value; in certain sectors, including luxury goods, this figure can be even higher.

A brand is not just a story unfolding across all touch points, but also what makes you stand out from the competition. How to make your brand stand out better? Read more...

A brand concept consists of the core ideas behind a company's branding that pull together its vision, purpose, and values. A brand concept is all about how a brand makes you feel, which becomes the base to build an entire brand strategy, identity and growth.

How does brand concept affect your brand consistency? Read more...

An estimated more than 7 million trademark applications were filed worldwide in 2016, 16.4% more than in 2015.
In this vast range, a good brand name is worth gold. From domain name (URL) in business card to recommendation – word of mouth – is a marketing channel not to be underestimated, which is why the brand name is often the first brand touch point with which potential customers come into contact. Even before the target group knows anything about a brand, they get an idea just from the name.
That's why it's important to give the brand a timeless, memorable and concise name that triggers a feeling for the brand, that conveys an idea of the business concept and arouses curiosity.

Your business, brand, company, product or service starts with a name. How choosing a better name can improve your brand? Read more...

Branding is a nebulous word. People usually refer to logos or colors when talking about it. The logos and corporate colors are an important conveyor of your brand, but they should be an expression of something much deeper. Your brand identity.

How to create a consistent, lasting and memorable Look and feel for your brand? Read more...

A brand book (also visual identity guidelines, brand manual, style guide) is a set of rules that explain how your brand works, which are your main brand elements and what is the main message and image of your brand.

How can you keep your brand at the heart of your business? Read more...

No matter how many trade names, products or services you offer. It also does not matter how many companies you have, regardless of their different names or fields of activity. Think about how your target audience will recognize each of them, and distinguish them from each other or competitors.

How can you create a new value for your brand? Read more...

Brand positioning helps your clarify who and how you serve. It also tells your potential customers why you are the right company for them and what sets your products or services apart.

How can your brand gain a more competitive position on the market? Read more...

Today luxury is everywhere. The concept of luxury is attractive and fashionable. Each and every company wants its products and services to be luxurious.

Even mass-consumption or economy brands name some of their models 'Deluxe' or qualify their experience as luxurious. The complexity has recently been added by new words such as masstige, opuluxe, premium, ultra-premium, trading up, hyper-luxury, real or true luxury, and so on. Therefore, there is a confusion today about what really makes a luxury product and service, a luxury brand or a luxury company.

What makes luxury (or up-market) brands distinct from those that fall below this standard? Read more...

Through our 360° Branding approach we solve brand challenges and create lasting value for our clients that helps them achieve better results.

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