An estimated 7 million trademark applications were filed worldwide in 2016, 16.4% more than in 2015.
In this vast range, a credible brand name is worth gold. From domain name (URL) on business card to recommendation – word of mouth – is a marketing channel not to be underestimated, which is why the brand name is often the first brand touch point with which potential customers come into contact. Even before the target group knows anything about a brand, they get an idea just from the name.
That's why it's imperative to give the brand a timeless, memorable and concise name that triggers a feeling for the brand. This name conveys an idea of the business concept and arouses curiosity.
Your business, brand, product or service starts with a name. How can you improve your brand by choosing a better name? Read more...