Building a distinctive brand is no easy feat. It's a complex journey that reaches beyond creating a slick logo and a catchy tagline. It requires time, investment, and above all, skills.
Today's customers have many choices. They have hordes of brands competing for their attention. As a result, they're drawn to attractive, authentic, memorable brands that they can relate to on an emotional level.

But why is the branding process so crucial? Read more...

The days when product or service quality alone was sufficient for long-term success are a thing of the past. Every year, tens of thousands of trademarks are registered in Germany alone. In 2020, there were 89,442 new registrations despite the pandemic. That's 13.5% more than the year before.

Where can you discover your aspirational brand? Read more...

A brand concept consists of the core ideas behind a company's branding that pull together its vision, purpose, and values. A brand concept is all about how a brand makes you feel, which becomes the base to build an entire brand strategy, identity and growth.

How does brand concept affect your brand consistency? Read more...

Brand audit is a detailed analysis of your company/brand that shows where your brand is sitting within the market.

A brand audit enables you to spot your business strengths, opportunities, threats and areas of improvement based on statistical data and real customer insight against your competitors.

How to discover/find more potential in your brand? Read more...

One of the most significant shifts in branding has been the evolution from traditional marketing methods to digital marketing. Brands are more focused on building their online presence and engaging with their audience through social media, smart websites, email marketing, and other digital channels.

In today's fast-paced and ever-evolving market, the world of branding is constantly evolving, and brands that want to stay ahead of the curve must keep up with the latest trends.

How can you keep your brand relevant, inclusive, and sustainable and stay ahead of the market? Read more...

An estimated 7 million trademark applications were filed worldwide in 2016, 16.4% more than in 2015.
In this vast range, a credible brand name is worth gold. From domain name (URL) on business card to recommendation – word of mouth – is a marketing channel not to be underestimated, which is why the brand name is often the first brand touch point with which potential customers come into contact. Even before the target group knows anything about a brand, they get an idea just from the name.
That's why it's imperative to give the brand a timeless, memorable and concise name that triggers a feeling for the brand. This name conveys an idea of the business concept and arouses curiosity.

Your business, brand, product or service starts with a name. How can you improve your brand by choosing a better name? Read more...

Branding is a nebulous word. People usually refer to logos or colors when talking about them. Logos and corporate colors are an effective way to convey your brand, but they should be an expression of something much deeper. Your brand identity.

How to create a consistent, lasting and memorable look and feel for your brand? Read more...

A brand book (also visual identity guidelines, brand manual, style guide) is a set of rules that explain how your brand works, which are your main brand elements and what is the main message and image of your brand.

How can you keep your brand at the heart of your business? Read more...

No matter how many trade names, products or services you offer. It also does not matter how many companies you have, regardless of their different names or fields of activity. Think about how your target audience will recognize each of them, and distinguish them from each other or your competitors.

How can you create new value for your brand? Read more...

Brand positioning helps you clarify who and how you serve. It also tells your potential customers why you are the right company for them and what sets your products or services apart.

How can your brand gain a more competitive position on the market? Read more...

Today luxury is everywhere. The concept of luxury is attractive and fashionable. Each and every company wants its products and services to be luxurious.
Even mass-consumption or economy brands name some of their models 'Deluxe' or qualify their experience as luxurious. The complexity has recently been added by using words such as masstige, opuluxe, premium, ultra-premium, trading up, hyper-luxury, real or true luxury, and so on. Therefore, there is confusion today about what really makes a luxury product and service, a luxury brand or a luxury company.

What makes luxury (or up-market) brands distinct from those that fall below this standard? Read more...

Through our 360° Branding approach we solve brand challenges and create lasting value for our clients that helps them achieve better results.

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