How do we apply the major W's of your brand - Who, What, When, Where, and Why - in order to help your company discover the all-important H - How?

We create customized and integrated brands through the use of an innovative branding model called 360° Branding.

A 360° branding strategy, which involves coordinating and combining Brand Strategy, Brand Design, and Brand Growth, introduces your brand to the target market with a clearer and uniform message, character, image and core values. The primary goal of a 360° Branding® is to ensure that the brand message and image across all brand touchpoints is the same. It is not just about being different, it is about being better.

· What is the core message of your brand? Read more...

Your brand is one of the most valuable assets for your business, not only because it is the first thing your clients will encounter, but also because it allows your potential clients to choose your products and services among your competitors.

360° Branding helps and orients your customers to better recognize, remember and select your brand, products and services.

· Why should your customers buy your products or services? Read more...

You have probably heard about Iranian carpets (also known as Persian Carpets), saffron, caviar, and pistachios; and you may have also seen Iranian antiquities in museums and learned about Iran's history. Even after 2,500 years, Iranian antiquities are still visible in Persepolis (500 BC), or in some museums.

All of them have one thing in common: quality.

I was born in Iran and from east to west, I have traveled more than thirty countries and some countries thirty times; Every country has its own history, culture, and specialties. As a designer, it has always fascinated me to explore new countries and discover other cultures, and it was an honor to work with companies around the world on this journey.

In Japan, there are companies/brands with a history of more than one thousand four hundred years! And also inGermany, Switzerland ,Austria, Italy and France, there are companies/brands that are more than one thousand years old.
What is the secret of their durability?

As with countries, brands have distinctive characteristics, cultures, and identities; in business, we call it "Brand Reputation".

My passion for brands goes back a long way. When I was a child, I found out that the name of the car with a silver three-pointed star was Mercedes-Benz :), and Mercedes-Benz is a German company.

Today, I am in Germany, the country of brands and the world's favorite brand "made in Germany", which I find incredibly inspiring. Nowadays, "Made in Germany" products are known for their high quality, and "Madein Germany" is the world's most popular label.

But you might be surprised to learn that the "made in Germany" label is not a German invention. The "made in Germany" label represents the effect of the British Merchandising Marks Act of 1887. This required foreign products that could potentially threaten UK products to be branded with a mark - or branded with a label.
In 1896, the British historian Ernest Edwin Williams published a book titled "made in Germany," lamenting England's manufacturing decline at the hands of the Germans—whose society, in its "Industrial Infancy," was able to beat the British by paying attention to "Matters of Detail."
By the late nineteenth century, the standard of German manufacturing had vastly improved; the "made in Germany" label had become a symbol of quality and pride.

Although made in Germany like many German companies, such as Porcelain, has an older history than 1887, but the story of made in Germany and German reputation for well-made products and services has persisted, and German companies have taken advantage of that—especially in recent decades—to sell everything from knives to cars.

In addition to tangible assets such as offices, staff, or even high-quality products and services, every company has a story like Made in Germany. What sets outstanding brands apart is not how impressive their story is, but how they choose to tell it. In a world of information overload, where everyone is competing with stats, images, and messages, the way you tell your brand story makes you stand out and memorable.

Aside from reputation and turnover, it has been my honor to work with brands with histories dating back several hundred years in Germany and all around the world. My aim is to find ideas on how to make every company's message, image, and culture shine through by creating individual and unique brands. My focus has always been on designing and building something that will last.

People don't buy your products or services, they buy the hidden stories behind the products or services you provide.

This story is about where you came from, where you are now, and where you are heading. It also shows how you interact with your customers during this journey. If this story intrigued you, let's talk about your brand story.

I am Mahyar Nazemi, a brand consultant from Hanover, Germany. It would be an honor to be able to tell yourbrand's story.

· Who are your competitors, customers, and target audience? Read more...

Brand made in Germany.
We build your brand worldwide from Hanover, Germany.

· Where is your brand located? Read more...

We use 360° Branding to effectively communicate the messages and images of your brand to target markets and customers through combining brand strategy, brand design, and brand growth.

· And finally, how do you get from where you are now to where you want to be? Read more...

How can we build a better brand together?

We invite you to attend our Brand Workshop in order to achieve better results. The goal is to gain a better understanding of you, your brand, and your brand vision. This will enable us to provide you with the most effective brand strategy, brand design, and brand growth.