People no longer buy products and services, they buy emotions through brands.
People no longer buy products and services, they buy emotions through brands.

360° Branding
By definition, branding is a marketing practice where your company creates a name, color, design or symbol that belongs to your business alone. Branding not only creates a memorable experience for your consumers, but it also sets you apart from your competition, and it also makes them feel and look better.

360° branding is an efficient and effective way to provide a unified and seamless experience for users to interact with the brand across all touchpoints. This will differentiate your brand, company, services, or product from your competitors.

A 360° Branding approach, which combines Brand Strategy, Brand Design, and Brand Growth, introduces your brand to the target market with a clear and uniform character, image, message, and core values. The primary goal of 360 degree branding is to ensure that the brand message and image across all brand touchpoints is the same.

We are in 2024, and presenting your brand has never been more significant.
360° Branding Model
Better discovery, better vision
Brand Discovery
Brand discovery is the process of studying the brand and understanding the unique value that it offers about customer needs, competition, and the marketplace. Brand discovery identifies the strengths and weaknesses of a brand as well as its unique selling proposition.

In Brand Discovery we start defining and designing your benchmark brand. Our focus is on discovering and analysing your company, your clients and your market in depth. We'll define the market where you're playing, analyze your competitors and pinpoint your niche. Then we identify the core needs of your target group and how to create value and relevance for them. Based on the results and insight gained, we create a foundation for your differentiation and positioning for the next level, brand strategy, brand design and brand growth.

Better strategy, more value
Brand Strategy
Chess is a suitable metaphor for business competition. The moves you can play in chess are very numerous, as with just three opening moves there are nine million possible positions!
When making a move in chess, you must know your opponent and anticipate their possible responses.

Similarly, there are many options when it comes to brands. If you know the path ahead, you can analyze and anticipate customer behavior and market changes. You can then build your brand strategy, develop your brand identity, and outlast your competitors.

We believe there is no one-size-fits-all brand strategy. We customize and combine brand strategy, design, and growth seamlessly, for better results.
· Is your brand defined by your business' core message and values?
· What defining values can you create for your brand?
· Does your brand currently hold a relevant and differentiating position on the market?
· What features make your brand a better choice?

Better design, better look and feel
Brand Design
When talking about brand design, it typically refers to key brand elements such as the logo, color scheme, typography, and other design components. Brands with strong identities stand out from their competitors and are recognizable by consumers.

Essentially, brand design involves conveying the vision, corporate culture, positioning, values, and strategic concept of a brand through visual appearance.

Establishing a brand's look and feel means creating and sticking to standards in regard to the brand's logo, colors and design. Whether it is your own personal brand or the brand of the company you represent.
· How can you enhance your brand's appeal by creating a better design?
· Does your brand name and corporate design convey your company's values to your customers?
· What do you need to do to ensure your brand has a consistent and memorable look and feel?
· How can you keep your brand at the heart of your business?

Better growth, better impact
Brand Growth
A credible brand has a clear message, knows their competition and target audience, has a defined mission, vision and key values, can define and identify their USP, tell their story and have a brand identity reflective of these goals, and does all of this consistently.

Brand consistency is just what it sounds like: It is the visibility and presentation of your brand both inside and outside of your business.
· How aligned are the intangible and visual aspects of your brand?
· When was the latest version of your brand strategy released?
· When was your last annual performance audit?
· When was your last brand campaign?
People buy feelings, not products and services
Harvard Professor Says 95% of Purchasing Decisions Are Subconscious When marketing a product to a consumer, it's most effective to target the subconscious mind.

Why do consumers buy one product or service over another? How do you develop brand loyalty? How do you maximize customer engagement?

According to Harvard professor Gerald Zaltman, the answer to all these questions is directly related to the subconscious mind. In Zaltman's book, "How Customers Think: Essential Insights into the Mind of the Market," the professor reveals many exciting ideas that can be helpful to marketers and brands. Contrary to popular belief, consumers aren't as savvy as they might like to believe. For example, while many consumers report comparing multiple competing brands and price points when evaluating a purchasing decision, Zaltman's research indicates that this is not actually the case.

Let's talk about your brand
How can a 360° Branding help you build a better brand?

We invite you to attend our Brand Workshop in order to achieve better results. The goal is to gain a better understanding of you, your brand, and your brand vision. This will enable us to provide you with the most effective brand strategy, brand design, and brand growth.
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