How to define a sustainable brand and ensure flexibility for current and future needs?
Branding Process
The branding process is a systematic approach to building a firm's brand. The brand building process can be applied to either the build of a newly launched brand or the development of an existing brand.
Building a distinctive brand is no easy feat. It's a complex journey that reaches beyond creating a slick logo and a catchy tagline. It requires time, investment, and above all, skills.

Today's customers have many choices.. They have hordes of brands competing for their attention. As a result, they're drawn to attractive, authentic, memorable brands that they can relate to on an emotional level. In an age of ever-growing competition, striking the right emotional bridge is key to standing out from the others. The most successful brands today are those that are distinct and those that build lasting relationships with their customers.

Here are six branding missteps that I have seen too many times. The branding process will help you overcome these challenges.
. Losing touch with brand touchpoints
. Lack of understanding of brand story
. Skipping steps and processes in order of priority
. Lack of an integrated brand image and message
. Creating products and services without a brand foundation
. Brand name, image and message are unrelated to brand values
Our proven process is what sets us apart. Together in collaboration with our clients, we develop a five-step roadmap which forms the foundation of our 360-degree branding process. We believe every client is unique and there's no one-size-fits-all brand roadmap, so your branding should be too. We'll walk with you, side-by-side, to help you find your dream brand, communicate your passion and realise your vision.

Our aim is to create brands that are clear in their message, captivating in their image, and unique in their USP. This will enable them to position themselves in the market and stand out from their competitors.

Our Brand Process consists of five interrelated phases, each building upon the last:
1. Brand Discovery
2. Brand Define
3. Brand Direction
4. Brand Design
5. Brand Deliver

Case Study
Italian leather history goes way back to the year thousand when the Saracens brought the use of leather to Sicily. Through the years, its craftsmanship evolved and spread all over the country, and Italy became one of the world's leading players in the production of leatherwear. A merit that still stands today.

In 1282, the Arte dei Cuoiai (Leather Workers Guild) was born. It was one of many professional guilds in Florence (others were present in developed cities like London), secular institutions that protected trade secrets and enforced strict quality standards. This ensured the city's leather industry remained highly competitive on the international stage. To this day, dotted along the banks of the River Arno from Florence to Pisa, esteemed leather artisans continue to operate.
At the beginning of the 20th century, a selection of now leading fashion houses began their commercial lives as leather goods stores, including Prada (1913), Gucci (1921) and Ferragamo (1927).

As is the case with most inventions in the fashion world, Palmellato leather originated in Italy where it was allegedly first used by Mario Prada (founder and original designer of the fashion label Prada).
While there is evidence that this type of leather was invented before Mario Prada, he patented and commercialized it, and has used it in many of the company's most successful high-fashion goods, such as bags, ever since.

Even though the leather was used exclusively by Prada for decades, once the patent expired, other brands started using Saffiano and Palmellato leather and name as well; and it found its way into the bag, wallet, and belt collections of many labels like Armani, Boss, Bvlgari, Coach, Chanel, Gucci, Hermes, Longchamp, Louis Vuitton, and Michael Kors.

Whether you choose this brand for fashion house, accessories or leather goods, its seductive, luxurious, memorable and melodious Italian name is always reminds a luxury product.
Here is an overview of the most frequently asked questions about branding process.
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How can a brand process help you build a better brand?

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