When we talk about branding, pricing comes in a wide range depending on your company's size, stage, needs and the expertise of the design consultant/agency. As you know, the process starts with a brand workshop (starting from € 3,500), and for example in the case of corporate design, costs can range anywhere from € 10,000 for a standalone logo to € 1,000,000 for a complex brand strategy, brand identity system, and brand architecture with multiple brands. (Sometimes only the price of a premium domain has a number in the 6 or 7 range).
The Alliance of German Designers has drawn up an agreement that provides guidelines for companies and designers in the calculation of services. The Design Compensation Agreement (VTV DESIGN) of the AGD sets an hourly rate of 105 € (net) per hour for conceptual and operational design, and 120 € (net) for strategic design services. Accordingly, the following values can be considered.
Brand Audit: from € 1,500
Brand Story: from € 5,000
Brand Strategy: from € 15,000
Brand Naming: from € 10,000
Corporate Design: from €15,000
During the branding process, costs should be listed transparently in the offer. In addition, it should be clear which services are going to be provided in what timeframe. Therefore, we think a fixed-price service would be better than an hourly wage, since it is based on results, not hours worked. You can explore the service price in the FAQ section of each service/solution page. If you need more detailed information, please contact us.