When we talk about the branding process, pricing comes in a wide range depending on your company's size, stage, needs and the expertise of the design consultant/agency. As you know, the process starts with a brand workshop, and for example in the case of brand identity, costs can range anywhere from € 10,000 for brand naming and claims or €15,000 for a corporate design to € 1,000,000 for a complex brand concept including brand strategy, brand identity, and brand growth with multiple brands. (Sometimes only premium domain prices have a number in the 6 or 7 range).
The Alliance of German Designers has drawn up an agreement that provides guidelines for companies and designers in service calculation. The Design Compensation Agreement (VTV DESIGN) of the AGD sets an hourly rate of 105 € (net) per hour for conceptual and operational design, and 120 € (net) for strategic design services. The following values can be considered.
Brand Workshop: from € 2,500
Brand Audit: from € 2,500
Brand Story: from € 5,000
Brand Strategy: from € 15,000
Brand Name: from € 10,000
Corporate Design: from €15,000
During the branding process, costs should be listed transparently in the offer. In addition, it should be clear which services will be provided in what timeframe. Therefore, we think a fixed-price service is better than an hourly wage, since it is based on results, not hours worked. You can explore the service price in the FAQ section of each solution/service page. If you need more information, please contact us.