There is no one-size-fits-all brand strategy in the branding process.
The cost of a brand architecture depends on the time involved in definition, design, preparation and follow-up. This can vary depending on several factors, including the scope of the brand architecture, number of companies/brands, size of the companies,
It is challenging to provide an exact cost without specific project details, but we can offer some general insights.
The cost of Brand Architects up to 3 brands/company starts at €15,000 in Mahyar Nazemi.
There is no strategic planning, research, analysis, or other comprehensive framework in this cost estimation
Brand architecture projects typically involve strategic planning, research, analysis, and the development of a comprehensive framework that aligns with the organization's goals and brand strategy. The level of complexity and customization required will influence the cost. Here are some key considerations that may affect pricing:
Size and Complexity of the Organization:
Larger organizations or those with multiple sub-brands, product lines, or business units tend to have more complex brand architecture needs. Managing and organizing a diverse portfolio of brands and sub-brands requires a more extensive brand architecture framework, which increases the cost.
Research and Analysis:
Brand architecture projects often involve conducting research, market analysis, and stakeholder interviews to gain insights into the organization's structure, target audience, competitive landscape, and market trends. The extent of research and analysis required can impact the overall cost.
Number of Branding Scenarios:
Brand architecture may involve exploring and developing various branding scenarios, such as assessing the pros and cons of different sub-branding strategies or evaluating the potential impact of brand hierarchy changes. The complexity and number of scenarios considered can influence the cost.
Level of Customization:
The level of customization needed for the brand architecture framework can impact the cost. Some organizations may require a tailored brand architecture solution to address specific challenges, while others may opt for a more standardized approach.
Depending on the organization's needs, the brand architecture project may include additional deliverables such as brand guidelines, brand positioning statements, or internal brand training materials. These additional deliverables can affect the overall cost.