The Branding Workshop (also discovery session) is a meeting between the key business leaders and the brand consultant/strategist, to define, build or develop the strategic foundation for the brand.

The days when product or service quality alone was sufficient for long-term success are a thing of the past. Every year, tens of thousands of trademarks are registered in Germany alone. In 2020, there were 89,442 new registrations despite the pandemic. That's 13.5% more than the year before.

Considering the vast number of options, it is crucial to position your brand clearly and convey its values to the target market using the right strategy and design.
It is therefore vital to develop a differentiated value proposition, a redeemable promise, and a distinct target group approach for cutting-edge positioning and branding that appeals to the right people.

When it comes to developing brand strategies, a branding workshop is the ultimate collaborative experience.

Brand workshops help to build a new brand or to further develop an existing brand. It provides an opportunity to reflect on the brand's values, mission, vision, core, purpose, personality, USP, and tone.
The goal is to define a clear brand profile that will be the foundation of the brand strategy in the future. This will enable us to define the brand's position on the market and among its competitors.

Our brand workshops are designed to peel back the layers of your organization to reveal your brand's essence. As part of our brand workshop, we help you develop the tools you need to effectively differentiate and manage your brand.

Our workshop includes 10 essential branding exercises with tips and examples. These exercises will help your business have a clear definition of what your brand stands for, for which target groups it is relevant, and how to reach them.
1. Brand Discovery
2. Brand DNA
3. Brand positioning
4. Brand Vision
5. Brand Mission
6. Brand Values
7. Brand personality
8. Brand Audience
9. Brand Voice, Look and feel
10. Brand Secret Point

Saffiano
Italian leather history goes way back to the year thousand when the Saracens brought the use of leather to Sicily. Through the years, its craftsmanship evolved and spread all over the country, and Italy became one of the world's leading players in the production of leatherwear. A merit that still stands today.

In 1282, the Arte dei Cuoiai (Leather Workers Guild) was born. It was one of many professional guilds in Florence (others were present in developed cities like London), secular institutions that protected trade secrets and enforced strict quality standards. This ensured the city's leather industry remained highly competitive on the international stage. To this day, dotted along the banks of the River Arno from Florence to Pisa, esteemed leather artisans continue to operate.
At the beginning of the 20th century, a selection of now leading fashion houses began their commercial lives as leather goods stores, including Prada (1913), Gucci (1921) and Ferragamo (1927).

As is the case with most inventions in the fashion world, Saffiano leather originated in Italy where it was allegedly first used by Mario Prada (founder and original designer of the fashion label Prada).
While there is evidence that this type of leather was invented before Mario Prada, he patented and commercialized it, and has used it in many of the company's most successful high-fashion goods, such as bags, ever since.

Even though the leather was used exclusively by Prada for decades, once the patent expired, other brands started using Saffiano and Palmellato leather and name as well; and it found its way into the bag, wallet, and belt collections of many labels like Armani, Boss, Bvlgari, Coach, Chanel, Gucci, Hermes, Longchamp, Louis Vuitton, and Michael Kors.

Whether you choose this brand for fashion house, accessories or leather goods, its seductive, luxurious, memorable and melodious Italian name is always reminds a luxury product.

Here is an overview of the most frequently asked questions about brand workshops.

How can a brand workshop help you build a better brand?

We invite you to attend our Brand Workshop in order to achieve better results. The goal is to gain a better understanding of you, your brand, and your brand vision. This will enable us to provide you with the most effective brand strategy, brand design, and brand growth.