What is a logo? – Logos are symbols, images, or words that identify a specific business or company in its simplest form.
Symbol
Sign
Image
Word
Icon
What is identity? – An identity is the collection of tangible brand elements that together create one brand message and image (such as brand name, brand message, brand domain, and a set of visual elements that form part of the overall brand identity).
· Brand Name
Read more...· Messaging/Claim/Tagline
· Domain Name/URL's
Read more...· Visual Brand Identity:
Logo Design System
Typeface/Typography/Font
Color Palette/Corporate Colors
Style/Pattern/Shape
Layout/Composition/Imagery
Graphics/illustrations/Icons
Stationery Set (Business Card, Letterhead, Envelope, etc)
Giveaway
Exhibition & interior
Website
SMB
Email signatures, etc.
What is a brand? – A brand is how people perceive your company
Voice and tone
Values
Emotions
Stories
Identity
Positioning
Promise
Relationships
Expectations
Memories
Behaviour, etc.
Designers focus on making a brand's visual identity distinctive and memorable.
It is therefore not uncommon for a brand's visual representation to be the first thing we associate with it. But branding encompasses more than the visual elements of the brand. The visual elements are probably not the ones you should think about first when building a brand.
Every brand has both tangible and intangible elements.
Intangibles/Brand Strategy:
Mission, vision, values, customer experience, communication, etc.
Tangible/Brand Identity:
Logo, colors, typography, imagery, etc.
Together the tangible and intangible elements should create a cohesive brand image that the customer can perceive. The brand image signals the brand values and helps the customer decide whether or not to purchase. We call that 360 branding.
Read more...