How to create a consistent, lasting and memorable look and feel for your brand?
How to create a consistent, lasting and memorable look and feel for your brand?
Brand Identity
Branding is a nebulous word. People usually refer to logos or colors when talking about them. As an entrepreneur, you're certain to know that a brand is not just a logo.
Logos and corporate colors are an effective way to communicate your brand, but they should be an expression of something much deeper. Your brand identity.
Logos and corporate colors are an effective way to communicate your brand, but they should be an expression of something much deeper. Your brand identity.
What is a logo?
– Logos are symbols, images, or words that identify a specific business or company in its simplest form.
Symbol
Sign
Image
Word
Icon
What is identity?
– An identity is the collection of tangible brand elements that together create one brand message and image (such as brand name, brand message, brand domain, and a set of visual elements that form part of the overall brand identity).
· Brand Name Read more...
· Messaging/Claim/Tagline
· Domain Name/URL's Read more...
· Visual Brand Identity:
Logo Design System
Typeface/Typography/Font
Color Palette/Corporate Colors
Style/Pattern/Shape
Layout/Composition/Imagery
Graphics/illustrations/Icons
Stationery Set (Business Card, Letterhead, Envelope, etc)
Giveaway
Exhibition & interior
Website
SMB
Email signatures, etc.
What is a brand?
– A brand is how people perceive your company
Voice and tone
Values
Emotions
Stories
Identity
Positioning
Promise
Relationships
Expectations
Memories
Behaviour, etc.
Designers focus on making a brand's visual identity distinctive and memorable.
It is therefore not uncommon for a brand's visual representation to be the first thing we associate with it. But branding encompasses more than the visual elements of the brand. The visual elements are probably not the ones you should think about first when building a brand.
Every brand has both tangible and intangible elements.
Intangibles/Brand Strategy:
Mission, vision, values, customer experience, communication, etc.
Tangible/Brand Identity:
Logo, colors, typography, imagery, etc.
Together the tangible and intangible elements should create a cohesive brand image that the customer can perceive. The brand image signals the brand values and helps the customer decide whether or not to purchase. We call that 360 branding. Read more...
– Logos are symbols, images, or words that identify a specific business or company in its simplest form.
Symbol
Sign
Image
Word
Icon
What is identity?
– An identity is the collection of tangible brand elements that together create one brand message and image (such as brand name, brand message, brand domain, and a set of visual elements that form part of the overall brand identity).
· Brand Name Read more...
· Messaging/Claim/Tagline
· Domain Name/URL's Read more...
· Visual Brand Identity:
Logo Design System
Typeface/Typography/Font
Color Palette/Corporate Colors
Style/Pattern/Shape
Layout/Composition/Imagery
Graphics/illustrations/Icons
Stationery Set (Business Card, Letterhead, Envelope, etc)
Giveaway
Exhibition & interior
Website
SMB
Email signatures, etc.
What is a brand?
– A brand is how people perceive your company
Voice and tone
Values
Emotions
Stories
Identity
Positioning
Promise
Relationships
Expectations
Memories
Behaviour, etc.
Designers focus on making a brand's visual identity distinctive and memorable.
It is therefore not uncommon for a brand's visual representation to be the first thing we associate with it. But branding encompasses more than the visual elements of the brand. The visual elements are probably not the ones you should think about first when building a brand.
Every brand has both tangible and intangible elements.
Intangibles/Brand Strategy:
Mission, vision, values, customer experience, communication, etc.
Tangible/Brand Identity:
Logo, colors, typography, imagery, etc.
Together the tangible and intangible elements should create a cohesive brand image that the customer can perceive. The brand image signals the brand values and helps the customer decide whether or not to purchase. We call that 360 branding. Read more...
Challenge
Your logo is the first experience your audience has with your product or service, but it is not your brand. Your brand is more than a logo. We develop your brand's identity with a custom and integrated design that will outperform your competition.
· How many companies use your corporate colors?
· What message does your company's logo and color convey to the customer?
· What image or message of your brand, product or service is hidden in your corporate design?
· How many companies use the same slogan or tagline as you?
· What makes you different from competitors with similar names, colors, or companies?
· How to create a consistent and memorable look and feel for your brand?
· How many companies use your corporate colors?
· What message does your company's logo and color convey to the customer?
· What image or message of your brand, product or service is hidden in your corporate design?
· How many companies use the same slogan or tagline as you?
· What makes you different from competitors with similar names, colors, or companies?
· How to create a consistent and memorable look and feel for your brand?
Solution
brand identity helps establish brand recognition and differentiation in the market. This differentiation also helps in developing a brand reputation and positioning and getting a loyal customer-base in the market.
Featured Project
Safffron
Safffron is a brand concept tailored for saffron and saffron-based products, based in Castilla–La Mancha, Spain.
Safffron is a brand concept tailored for saffron and saffron-based products, based in Castilla–La Mancha, Spain.
Safffron is more than just a word; it's a symbol of our brand's essence. The name draws its inspiration from the illustrious saffron flower, renowned for its vibrant color, exquisite aroma, and unparalleled flavor. By adding an extra 'F' to the traditional spelling of "saffron," we've infused our brand with a distinctive identity that sets us apart from the rest.
The unique spelling of Safffron with an additional 'F', signals that we're not just another saffron brand, and it's deliberate mischief that enhances that memorability, making it easier for consumers to recall and recognize our brand. And serves as a nod to our commitment to exceeding expectations and offering more than just the ordinary. It symbolizes our desire to go above and beyond in every aspect of our brand – from the quality of our products to the uniqueness of our packaging that establishes a memorable presence in consumers' minds.
Furthermore, the unique spelling of Safffron adds a touch of intrigue and allure, inviting customers to explore the rich tapestry of flavors and experiences that we have to offer. It's a name that sparks curiosity and ignites the imagination, setting the stage for a journey of discovery and indulgence. To embark on a journey to discover more than 30 products made with saffron.
In addition to our unique name, our slogan "Safffron is more than just saffron!" communicates that our brand offers a diverse range of products and experiences beyond just the traditional use of saffron. While saffron remains at the core of our offerings, the slogan implies that there's a wealth of possibilities and surprises waiting to be discovered within the Safffron brand.
We are Saffron, your gateway to a world of exceptional flavors. We strive to redefine luxury by infusing traditional craftsmanship with innovation, resulting in saffron-based delicacies that transcend ordinary boundaries. From the moment you open a jar of our saffron-infused delicacies, to the last sip of saffron tea, each encounter with our products is an invitation to savor moments of indulgence and create unforgettable memories.
At Safffron, we curate a range of opulent saffron products, each crafted with the utmost care and attention to detail. From the prized saffron threads to indulgent creations like saffron liqueur, saffron gin, and saffron-infused olive oil, saffron honey, saffron balsamic and... our offerings promise to elevate your culinary experiences to new heights.
We scour the globe to source the finest saffron, handpicking each delicate stigma to ensure unparalleled quality. Utilizing 100% organic technology, we transform this precious spice into products that transcend borders, captivating the senses with their rich aroma and vibrant flavors.
But our dedication to excellence extends beyond the contents of our products. And when it comes to packaging, we spare no expense in ensuring that every detail reflects the elegance and sophistication of our brand. Every product is thoughtfully packaged in handmade porcelain jars, adorned with natural beech wood lids. More than mere vessels, these exquisite containers are a testament to our commitment to sustainability and craftsmanship. The porcelain not only preserves the taste and properties of saffron but also serves as a timeless keepsake, embodying the essence of artisanal luxury. Meanwhile, the antibacterial properties of the natural beech wood caps ensure both hygiene and elegance.
Each product in our product basket carries a symbolic color, and each color is a sign of a unique product that, in addition to its integrated design, resonates with its specific identity.
At Safffron, we invite you to indulge in a lifestyle that celebrates the finer things in life – from the richness of saffron to the beauty of handcrafted packaging. With us, it's not just about purchasing products; it's about embarking on a journey of sensory delight and sustainable luxury. Welcome to the world of Safffron – where every experience is infused with passion, quality, as well as sheer indulgence.
The unique spelling of Safffron with an additional 'F', signals that we're not just another saffron brand, and it's deliberate mischief that enhances that memorability, making it easier for consumers to recall and recognize our brand. And serves as a nod to our commitment to exceeding expectations and offering more than just the ordinary. It symbolizes our desire to go above and beyond in every aspect of our brand – from the quality of our products to the uniqueness of our packaging that establishes a memorable presence in consumers' minds.
Furthermore, the unique spelling of Safffron adds a touch of intrigue and allure, inviting customers to explore the rich tapestry of flavors and experiences that we have to offer. It's a name that sparks curiosity and ignites the imagination, setting the stage for a journey of discovery and indulgence. To embark on a journey to discover more than 30 products made with saffron.
In addition to our unique name, our slogan "Safffron is more than just saffron!" communicates that our brand offers a diverse range of products and experiences beyond just the traditional use of saffron. While saffron remains at the core of our offerings, the slogan implies that there's a wealth of possibilities and surprises waiting to be discovered within the Safffron brand.
We are Saffron, your gateway to a world of exceptional flavors. We strive to redefine luxury by infusing traditional craftsmanship with innovation, resulting in saffron-based delicacies that transcend ordinary boundaries. From the moment you open a jar of our saffron-infused delicacies, to the last sip of saffron tea, each encounter with our products is an invitation to savor moments of indulgence and create unforgettable memories.
At Safffron, we curate a range of opulent saffron products, each crafted with the utmost care and attention to detail. From the prized saffron threads to indulgent creations like saffron liqueur, saffron gin, and saffron-infused olive oil, saffron honey, saffron balsamic and... our offerings promise to elevate your culinary experiences to new heights.
We scour the globe to source the finest saffron, handpicking each delicate stigma to ensure unparalleled quality. Utilizing 100% organic technology, we transform this precious spice into products that transcend borders, captivating the senses with their rich aroma and vibrant flavors.
But our dedication to excellence extends beyond the contents of our products. And when it comes to packaging, we spare no expense in ensuring that every detail reflects the elegance and sophistication of our brand. Every product is thoughtfully packaged in handmade porcelain jars, adorned with natural beech wood lids. More than mere vessels, these exquisite containers are a testament to our commitment to sustainability and craftsmanship. The porcelain not only preserves the taste and properties of saffron but also serves as a timeless keepsake, embodying the essence of artisanal luxury. Meanwhile, the antibacterial properties of the natural beech wood caps ensure both hygiene and elegance.
Each product in our product basket carries a symbolic color, and each color is a sign of a unique product that, in addition to its integrated design, resonates with its specific identity.
At Safffron, we invite you to indulge in a lifestyle that celebrates the finer things in life – from the richness of saffron to the beauty of handcrafted packaging. With us, it's not just about purchasing products; it's about embarking on a journey of sensory delight and sustainable luxury. Welcome to the world of Safffron – where every experience is infused with passion, quality, as well as sheer indulgence.
FAQ
Here is an overview of the most frequently asked questions about brand identity.
Brand identity refers to a brand's visual and conceptual representation. It encompasses the unique set of elements that distinguish a brand and make it easily recognizable. These elements include the brand's name, logo, colors, typography, imagery, and overall design style.
Brand identity plays a crucial role in shaping how a brand is perceived by its target audience. It helps create a consistent and memorable impression, establishes brand recognition, and communicates the brand's values, personality, and positioning. Strong brand identity fosters trust, loyalty, and differentiation in a competitive market.
Verbal Brand Identity:
Verbal Brand Identity refers to the brand's linguistic and textual aspects. It encompasses the brand's name, voice, tone, messaging, copywriting, and communication style such as the domain name. Here's a breakdown of key elements related to Verbal Brand Identity:
· Brand Naming
· Brand Voice
· Brand Messaging/Claim/Tagline
· Copywriting
· Domain Name
Visual Brand Identity:
Visual Brand Identity refers to the visual elements that represent a brand and create a recognizable and memorable visual identity. These elements include the brand logo, colors, typography, imagery, and overall design style. Here's a breakdown of key elements related to Visual Brand Identity:
Logo/Logo Design System
Typeface/ Typography/Font
Color palette
Style/Pattern/Shape
Layout/Composition/Imagery
Graphics/Illustrations/Icons
Verbal Brand Identity refers to the brand's linguistic and textual aspects. It encompasses the brand's name, voice, tone, messaging, copywriting, and communication style such as the domain name. Here's a breakdown of key elements related to Verbal Brand Identity:
· Brand Naming
· Brand Voice
· Brand Messaging/Claim/Tagline
· Copywriting
· Domain Name
Visual Brand Identity:
Visual Brand Identity refers to the visual elements that represent a brand and create a recognizable and memorable visual identity. These elements include the brand logo, colors, typography, imagery, and overall design style. Here's a breakdown of key elements related to Visual Brand Identity:
Logo/Logo Design System
Typeface/ Typography/Font
Color palette
Style/Pattern/Shape
Layout/Composition/Imagery
Graphics/Illustrations/Icons
Brand identity refers to the intentional design and visual elements that represent a brand. It is under the brand's control and can be actively shaped. On the other hand, a brand's reputation is the perceptions and opinions formed by its audience based on their experiences and interactions with the brand over time. While brand identity sets the foundation, a brand's reputation is influenced by factors such as product quality, customer service, and overall brand experience.
Absolutely! A strong brand identity helps differentiate your brand from competitors, builds brand recognition and loyalty, and influences consumer perceptions. It can positively impact customer acquisition, retention, and overall business growth. A well-crafted brand identity establishes trust, allows for effective storytelling, and creates a strong emotional connection with your target audience.
The pricing for a custom-designed brand identity can vary depending on several factors, including the scope of the project, the level of expertise of the designer or agency, and the specific deliverables required. Brand identity design at Mahyar Nazemi starts from 15,000 euros, typically including Visual Brand Identity, the creation of:
Logo/ Logo Design System
Typeface/ Typography/Font
Color palette
Style/Pattern/Shape
Layout/Composition/Imagery
Graphics/Illustrations/Icons
This price does not include workshop sessions, verbal brand identity, a brand audit and a brand book/guideline.
Here are some key considerations that can influence the pricing:
Brand Identity Components:
The price may depend on the specific elements included in the brand identity package. This typically includes the creation of a logo, color palette, typography guidelines, and sometimes additional assets like brand patterns or icons.
Research and Discovery:
If the project requires extensive research and discovery to understand your brand's values, target audience, and market positioning, it may impact the pricing. This stage helps designers develop a deeper understanding of your brand to create a tailored brand identity.
Number of Deliverables:
The number of deliverables required can affect the overall cost. For example, if you need multiple variations of the logo for different applications or if you require additional brand assets like stationery design or social media graphics, it may impact pricing.
Revisions and Iterations:
The number of revisions and iterations included in the package can influence the price. More complex projects or those with additional rounds of revisions may require more time and resources, affecting the overall cost.
Timeline and Turnaround:
If you require a faster turnaround time or need expedited services, it may incur additional costs. Rush orders or tight deadlines often require designers to allocate more resources to meet the specified timeline, which can affect the price.
Licensing and Usage Rights:
Depending on the agreement, there may be additional costs if you require exclusive rights, extended usage, or if you plan to trademark the brand identity.
Registration Brand/Trade mark:
The legal process also affects the price. We provide these services through our partners.
It's important to remember that investing in a custom-designed brand identity is a valuable investment in your brand's long-term success. The price you pay should reflect the expertise, creativity, and strategic thinking that goes into developing a unique and impactful brand identity. It's recommended to discuss with our colleagues and obtain detailed quotes tailored to your project to get a better understanding of the pricing structure.
Logo/ Logo Design System
Typeface/ Typography/Font
Color palette
Style/Pattern/Shape
Layout/Composition/Imagery
Graphics/Illustrations/Icons
This price does not include workshop sessions, verbal brand identity, a brand audit and a brand book/guideline.
Here are some key considerations that can influence the pricing:
Brand Identity Components:
The price may depend on the specific elements included in the brand identity package. This typically includes the creation of a logo, color palette, typography guidelines, and sometimes additional assets like brand patterns or icons.
Research and Discovery:
If the project requires extensive research and discovery to understand your brand's values, target audience, and market positioning, it may impact the pricing. This stage helps designers develop a deeper understanding of your brand to create a tailored brand identity.
Number of Deliverables:
The number of deliverables required can affect the overall cost. For example, if you need multiple variations of the logo for different applications or if you require additional brand assets like stationery design or social media graphics, it may impact pricing.
Revisions and Iterations:
The number of revisions and iterations included in the package can influence the price. More complex projects or those with additional rounds of revisions may require more time and resources, affecting the overall cost.
Timeline and Turnaround:
If you require a faster turnaround time or need expedited services, it may incur additional costs. Rush orders or tight deadlines often require designers to allocate more resources to meet the specified timeline, which can affect the price.
Licensing and Usage Rights:
Depending on the agreement, there may be additional costs if you require exclusive rights, extended usage, or if you plan to trademark the brand identity.
Registration Brand/Trade mark:
The legal process also affects the price. We provide these services through our partners.
It's important to remember that investing in a custom-designed brand identity is a valuable investment in your brand's long-term success. The price you pay should reflect the expertise, creativity, and strategic thinking that goes into developing a unique and impactful brand identity. It's recommended to discuss with our colleagues and obtain detailed quotes tailored to your project to get a better understanding of the pricing structure.
If you have further questions, or need assistance, please fill out the contact form below. We strive to provide prompt and personalized support to ensure your experience is exceptional.
1. Information Form:
Please fill out the contact form below and provide us with a few keywords and let us know your specific requirements or preferences.
After seven to ten working days in Germany, your information will be processed. If your requirements align with our services, you will be invited to a 20-30 minute online initial meeting. This meeting/step is free for you and non-binding for us.
2. Initial Consultation (non-binding)
During a 20-30 minute online initial meeting, we will discover and clarify your brand. The initial consultation provides an opportunity for us to delve deeper into your brand's goals and vision. By understanding your brand's needs and challenges, we can provide personalized and effective suggestions for building or developing your brand.
3. A Brand Journey Proposal:
We analyze your brand's challenges and review possible opportunities. Based on your brand, market and customers' needs, we will provide an (initial) Brand Journey proposal as to how our brand solutions can grow your brand. This proposal includes an overview of brand prospects, a time line, and an estimate of costs.
If our proposal was of interest to you, or if you require more information or details, the next step is our Face-to-face/online Workshop.
4. Workshop, Better Together!:
The most innovative opportunities and perspectives are always discovered in face-to-face meetings when we are together. Your brand journey starts here. Our face-to-face decision-level meeting/online workshop. This collaborative process ensures that our brand solutions are tailored to meet your specific requirements and enableyou to grow your brand in the most effective way possible.
You will discover the full brand's long-term, mid-term, and short-term roadmap based on our branding process and also the Brand Secret Point during our brand workshop.
Please fill out the contact form below and provide us with a few keywords and let us know your specific requirements or preferences.
After seven to ten working days in Germany, your information will be processed. If your requirements align with our services, you will be invited to a 20-30 minute online initial meeting. This meeting/step is free for you and non-binding for us.
2. Initial Consultation (non-binding)
During a 20-30 minute online initial meeting, we will discover and clarify your brand. The initial consultation provides an opportunity for us to delve deeper into your brand's goals and vision. By understanding your brand's needs and challenges, we can provide personalized and effective suggestions for building or developing your brand.
3. A Brand Journey Proposal:
We analyze your brand's challenges and review possible opportunities. Based on your brand, market and customers' needs, we will provide an (initial) Brand Journey proposal as to how our brand solutions can grow your brand. This proposal includes an overview of brand prospects, a time line, and an estimate of costs.
If our proposal was of interest to you, or if you require more information or details, the next step is our Face-to-face/online Workshop.
4. Workshop, Better Together!:
The most innovative opportunities and perspectives are always discovered in face-to-face meetings when we are together. Your brand journey starts here. Our face-to-face decision-level meeting/online workshop. This collaborative process ensures that our brand solutions are tailored to meet your specific requirements and enableyou to grow your brand in the most effective way possible.
You will discover the full brand's long-term, mid-term, and short-term roadmap based on our branding process and also the Brand Secret Point during our brand workshop.
Let's talk about your brand
How can a brand identity help you build a better brand?
We invite you to attend our Brand Workshop in order to achieve better results. The goal is to gain a better understanding of you, your brand, and your brand vision. This will enable us to provide you with the most effective brand strategy, brand design, and brand growth.
We invite you to attend our Brand Workshop in order to achieve better results. The goal is to gain a better understanding of you, your brand, and your brand vision. This will enable us to provide you with the most effective brand strategy, brand design, and brand growth.
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