How can you keep your brand at the heart of your business?
How can you keep your brand at the heart of your business?

Brand Book
A brand book (also visual identity guidelines, brand manual, style guide) is a document that details a company's visual identity, along with rules and guidelines for any public-facing communications.

Brand guides set forth rules for (and how to use) the logo design system, typeface/font, color palette, pattern/style, layout composition/imagery, illustrations, icons, and tone, along with the brand's mission, vision statement, positioning, and values.
You can imagine a colleague joining your team and needing to use a particular font or place the company logo in a specific position. With the brand book, your colleagues will know exactly what to apply for. Your marketing team will know what tone of voice to use, and your management team will be aware of exactly what to do or not to do.

Without a set of established rules, everyone within your company can make and present whatever they think fits; as a result, they will express their own personality rather than showing the brand's identity.
Changing the company's design style or communication approach will make the brand look and feel confusing; distorting messages may result in long-term damage to the brand's value or reputation; the brand's identity and credibility will be diluted.
There are two main reasons for having a brand book: consistency and personalization.

Defining your brand guidelines will help you ensure that every segment of your company follows guidelines co-agreed by the brand consultant, brand department and the main directive board.

Every internal and external marketing activity, as well as marketing campaign, marketing communication, product and service provide relies on brand books.
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Beesiness is a management consulting firm based in Hanover, Germany.
Here is an overview of the most frequently asked questions about brand book.
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How can a brand book help you build a better brand?

We invite you to attend our Brand Workshop in order to achieve better results. The goal is to gain a better understanding of you, your brand, and your brand vision. This will enable us to provide you with the most effective brand strategy, brand design, and brand growth.
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