How can you keep your brand at the heart of your business?
How can you keep your brand at the heart of your business?
Brand Book
A brand book (also visual identity guidelines, brand manual, style guide) is a document that details a company's visual identity, along with rules and guidelines for any public-facing communications.
Brand guides set forth rules for (and how to use) the logo design system, typeface/font, color palette, pattern/style, layout composition/imagery, illustrations, icons, and tone, along with the brand's mission, vision statement, positioning, and values.
Brand guides set forth rules for (and how to use) the logo design system, typeface/font, color palette, pattern/style, layout composition/imagery, illustrations, icons, and tone, along with the brand's mission, vision statement, positioning, and values.
Challenge
You can imagine a colleague joining your team and needing to use a particular font or place the company logo in a specific position. With the brand book, your colleagues will know exactly what to apply for. Your marketing team will know what tone of voice to use, and your management team will be aware of exactly what to do or not to do.
Without a set of established rules, everyone within your company can make and present whatever they think fits; as a result, they will express their own personality rather than showing the brand's identity.
Changing the company's design style or communication approach will make the brand look and feel confusing; distorting messages may result in long-term damage to the brand's value or reputation; the brand's identity and credibility will be diluted.
Without a set of established rules, everyone within your company can make and present whatever they think fits; as a result, they will express their own personality rather than showing the brand's identity.
Changing the company's design style or communication approach will make the brand look and feel confusing; distorting messages may result in long-term damage to the brand's value or reputation; the brand's identity and credibility will be diluted.
Solution
There are two main reasons for having a brand book: consistency and personalization.
Defining your brand guidelines will help you ensure that every segment of your company follows guidelines co-agreed by the brand consultant, brand department and the main directive board.
Every internal and external marketing activity, as well as marketing campaign, marketing communication, product and service provide relies on brand books.
Defining your brand guidelines will help you ensure that every segment of your company follows guidelines co-agreed by the brand consultant, brand department and the main directive board.
Every internal and external marketing activity, as well as marketing campaign, marketing communication, product and service provide relies on brand books.
Featured Project
Beesiness
Beesiness is a management consulting firm based in Hanover, Germany.
Beesiness is a management consulting firm based in Hanover, Germany.
In the heart of Germany, the beautiful city of Hanover, amidst the hum of commerce and the buzz of ambition, there exists a consultancy unlike any other. Where the teamwork spirit of bees meets the dynamic world of business – Welcome to Beesiness –
Beesiness' brand story begins with remarkable creatures known as bees. Bees are wonderful creatures. These tiny yet attractive insects are the epitome of teamwork. They demonstrate an unparalleled ability to organize, focus, and work harmoniously towards a common goal – qualities that form the foundation of Beesiness.
But Beesiness is more than just a name; it's a testament to the incredible qualities of bees – their organization, precision, and effective collaboration. It's a commitment to excellence that fuels our consultants, guiding us as we assist our clients in navigating the complexities of the business landscape.
In the brand architecture in Bessiness, we defined the Hybrid/Endorsed Brand Architecture, so that the Beesiness name and signature of the business is engraved in all parts of the departments and subsidiaries.
In Hybrid/Endorsed Brand Architecture, multiple brands are combined under a master brand with the fingerprint of the mother brand. Each sub-brand extension has its own identity, but is still associated with the master brand, Beesiness. Sub-brands borrow the master brand's reputation, while each sub-brand extension can develop its own independent strategy.
The corporate colors, black and yellow, serve as more than just a brand identity – they are a visual representation of our core values. Precision, diligence, and a vibrant spirit are woven into the fabric of Beesiness, guiding our clients towards success in their endeavors.
Beyond business strategy, we understand the importance of crafting a compelling image, message, and identity. That's why Beesiness offers expertise in honing the right image, message, and strategy for our clients, ensuring a lasting impact in their respective industries.
When you engage with Beesiness, you're not just a client – you become part of a thriving ecosystem. Let our bees guide you to the most effective solutions, creating a legacy of success and sweetness in every endeavor. At Beesiness, we're not just advisors; we're partners, collaborators, and architects of success, buzzing with passion for your flourishing business
A brand book contains everything a company's colleagues, partners, and audiences need to know about the brand. This includes all elements aligned with a brand's ideal look and feel.
Logo Design System
Typeface/Typography/Font
Color Palette/Corporate Colors
Pattern/style
Layout/Composition/Imagery
Graphics/Illustrations/Icons
Vehicle
Website and social media icons/profiles
Voice/tone
Do's & Don'ts, and anything else your brand uses
Beesiness' brand story begins with remarkable creatures known as bees. Bees are wonderful creatures. These tiny yet attractive insects are the epitome of teamwork. They demonstrate an unparalleled ability to organize, focus, and work harmoniously towards a common goal – qualities that form the foundation of Beesiness.
But Beesiness is more than just a name; it's a testament to the incredible qualities of bees – their organization, precision, and effective collaboration. It's a commitment to excellence that fuels our consultants, guiding us as we assist our clients in navigating the complexities of the business landscape.
In the brand architecture in Bessiness, we defined the Hybrid/Endorsed Brand Architecture, so that the Beesiness name and signature of the business is engraved in all parts of the departments and subsidiaries.
In Hybrid/Endorsed Brand Architecture, multiple brands are combined under a master brand with the fingerprint of the mother brand. Each sub-brand extension has its own identity, but is still associated with the master brand, Beesiness. Sub-brands borrow the master brand's reputation, while each sub-brand extension can develop its own independent strategy.
The corporate colors, black and yellow, serve as more than just a brand identity – they are a visual representation of our core values. Precision, diligence, and a vibrant spirit are woven into the fabric of Beesiness, guiding our clients towards success in their endeavors.
Beyond business strategy, we understand the importance of crafting a compelling image, message, and identity. That's why Beesiness offers expertise in honing the right image, message, and strategy for our clients, ensuring a lasting impact in their respective industries.
When you engage with Beesiness, you're not just a client – you become part of a thriving ecosystem. Let our bees guide you to the most effective solutions, creating a legacy of success and sweetness in every endeavor. At Beesiness, we're not just advisors; we're partners, collaborators, and architects of success, buzzing with passion for your flourishing business
A brand book contains everything a company's colleagues, partners, and audiences need to know about the brand. This includes all elements aligned with a brand's ideal look and feel.
Logo Design System
Typeface/Typography/Font
Color Palette/Corporate Colors
Pattern/style
Layout/Composition/Imagery
Graphics/Illustrations/Icons
Vehicle
Website and social media icons/profiles
Voice/tone
Do's & Don'ts, and anything else your brand uses
FAQ
Here is an overview of the most frequently asked questions about brand book.
A brand book, also known as brand guidelines or brand style guide, is a comprehensive document that outlines the guidelines, standards, and visual elements that define a company's brand identity. It serves as a reference manual for maintaining consistency across all brand communications.
A brand book is essential for ensuring consistency and coherence in how a brand is represented across different channels and touchpoints. It provides a clear set of guidelines that maintain the brand's identity, values, and visual elements. This consistency builds trust, establishes brand recognition, and strengthens the overall brand image.
A: A brand identity typically includes several key elements:
Logo: The visual representation of the brand, often consisting of a unique symbol or typographic treatment.
Colors: A specific color palette chosen to represent the brand consistently across all communications.
Typography: A set of fonts or typefaces used consistently to convey the brand's tone and personality.
Imagery: A selection of visual assets, such as photography, illustrations, or graphics, that align with the brand's aesthetic.
Design Style: The overall look and feel, including layout, composition, and graphic treatments, that defines the brand's visual language.
A brand book provides clear guidelines and standards for using brand elements consistently, such as logo placement, color usage, and typography. By following these guidelines, all brand communications across various platforms and channels maintain a cohesive and recognizable visual identity, strengthening brand recognition and perception.
A brand book should be periodically reviewed and updated to stay relevant and aligned with the brand's evolving needs. Once every two years or once a year, our suggestion is at its best. As your brand grows, launches new products, or enters new markets, it's important to reassess and update the brand book to reflect these changes and ensure consistency across all brand touchpoints.
Absolutely! A brand book should be tailored to your specific brand vision, identity, values, and target audience. While there are standard elements that are commonly included, it's important to customize the guidelines to reflect your brand's unique characteristics and visual style.
A brand book can be shared in various formats, depending on your company's needs. It can be distributed digitally as a PDF document or hosted on an internal company portal for easy access. Additionally, some organizations choose to create printed versions for specific team members or departments who may benefit from having a physical copy on hand. We at Mahyar Nazemi, provide all 3 formats, print, online/portal and digital such as PDF.
Pricing for a custom-designed brand book can vary depending on several factors, including the complexity of the design, the number of pages, the level of customization required, and the expertise of the designer or agency creating the brand book. Additionally, the price may also be influenced by any additional services or consultations provided along with thebrand book creation.
Mahyar Nazemi offers visual brand identity design starting at 15,000 euros for brand books. (This price does not include custom logo design and brand identity). Find the price of logo and identity design separately in the brand identity section.
Remember that investing in a well-crafted and professionally designed brand book is crucial for maintaining brand consistency and effectively communicating your brand's identity. It's worth considering the long-term benefits and value acomprehensive and visually appealing brand book can bring to your business.
To get an accurate price quote, fill out the form below. Our colleagues will provide you with a detailed cost estimate based on your specific requirements and preferences. It's important to communicate your needs clearly and provide any relevant information about the project scope to ensure an accurate price assessment.
Mahyar Nazemi offers visual brand identity design starting at 15,000 euros for brand books. (This price does not include custom logo design and brand identity). Find the price of logo and identity design separately in the brand identity section.
Remember that investing in a well-crafted and professionally designed brand book is crucial for maintaining brand consistency and effectively communicating your brand's identity. It's worth considering the long-term benefits and value acomprehensive and visually appealing brand book can bring to your business.
To get an accurate price quote, fill out the form below. Our colleagues will provide you with a detailed cost estimate based on your specific requirements and preferences. It's important to communicate your needs clearly and provide any relevant information about the project scope to ensure an accurate price assessment.
If you have further questions, or need assistance, please fill out the contact form below. We strive to provide prompt and personalized support to ensure your experience is exceptional.
1. Information Form:
Please fill out the contact form below and provide us with a few keywords and let us know your specific requirements or preferences.
After seven to ten working days in Germany, your information will be processed. If your requirements align with our services, you will be invited to a 20-30 minute online initial meeting. This meeting/step is free for you and non-binding for us.
2. Initial Consultation (non-binding)
During a 20-30 minute online initial meeting, we will discover and clarify your brand. The initial consultation provides an opportunity for us to delve deeper into your brand's goals and vision. By understanding your brand's needs and challenges, we can provide personalized and effective suggestions for building or developing your brand.
3. A Brand Journey Proposal:
We analyze your brand's challenges and review possible opportunities. Based on your brand, market and customers' needs, we will provide an (initial) Brand Journey proposal as to how our brand solutions can grow your brand. This proposal includes an overview of brand prospects, a time line, and an estimate of costs.
If our proposal was of interest to you, or if you require more information or details, the next step is our Face-to-face/online Workshop.
4. Workshop, Better Together!:
The most innovative opportunities and perspectives are always discovered in face-to-face meetings when we are together. Your brand journey starts here. Our face-to-face decision-level meeting/online workshop. This collaborative process ensures that our brand solutions are tailored to meet your specific requirements and enableyou to grow your brand in the most effective way possible.
You will discover the full brand's long-term, mid-term, and short-term roadmap based on our branding process and also the Brand Secret Point during our brand workshop.
Please fill out the contact form below and provide us with a few keywords and let us know your specific requirements or preferences.
After seven to ten working days in Germany, your information will be processed. If your requirements align with our services, you will be invited to a 20-30 minute online initial meeting. This meeting/step is free for you and non-binding for us.
2. Initial Consultation (non-binding)
During a 20-30 minute online initial meeting, we will discover and clarify your brand. The initial consultation provides an opportunity for us to delve deeper into your brand's goals and vision. By understanding your brand's needs and challenges, we can provide personalized and effective suggestions for building or developing your brand.
3. A Brand Journey Proposal:
We analyze your brand's challenges and review possible opportunities. Based on your brand, market and customers' needs, we will provide an (initial) Brand Journey proposal as to how our brand solutions can grow your brand. This proposal includes an overview of brand prospects, a time line, and an estimate of costs.
If our proposal was of interest to you, or if you require more information or details, the next step is our Face-to-face/online Workshop.
4. Workshop, Better Together!:
The most innovative opportunities and perspectives are always discovered in face-to-face meetings when we are together. Your brand journey starts here. Our face-to-face decision-level meeting/online workshop. This collaborative process ensures that our brand solutions are tailored to meet your specific requirements and enableyou to grow your brand in the most effective way possible.
You will discover the full brand's long-term, mid-term, and short-term roadmap based on our branding process and also the Brand Secret Point during our brand workshop.
Let's talk about your brand
How can a brand book help you build a better brand?
We invite you to attend our Brand Workshop in order to achieve better results. The goal is to gain a better understanding of you, your brand, and your brand vision. This will enable us to provide you with the most effective brand strategy, brand design, and brand growth.
We invite you to attend our Brand Workshop in order to achieve better results. The goal is to gain a better understanding of you, your brand, and your brand vision. This will enable us to provide you with the most effective brand strategy, brand design, and brand growth.
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