We have satisfied our customers since 1950
We satisfied our customers since 1950
Holtmann
Brand Identity | Business Stationery Set
Holtmann
Brand Design | Display Stand
Holtmann
Brand Design | Corporate Identity
Holtmann
Brand Design | Corporate Identity
Holtmann
Brand Design | Display Stand
Holtmann
Brand Strategy | Core Values
Holtmann
Brand Design | Interior Design
Holtmann
Brand Design | Giveaway
Holtmann
Brand Growth | Brand Campaign
Holtmann
Brand Growth | Brand Campaign
Holtmann
Brand Design | Giveaway
Holtmann
Brand Growth | Brand Campaign
Holtmann
Brand Design | Vehicles
Holtmann
Brand Design | Giveaway
Holtmann
Brand Growth | Brand Campaign
Holtmann
Brand Growth | Brand Campaign
Holtmann
Brand Design | Giveaway
Holtmann
Brand Growth | Brand Campaign
Holtmann
Brand Design | ID Card
Holtmann
Brand Design | Giveaway
Holtmann
Brand Growth | Brand Campaign
Holtmann
Brand Growth | Brand Campaign
Holtmann
Brand Design | Giveaway
Holtmann
Brand Growth | Brand Campaign
Holtmann
Brand Design | Brand Book
Overview
Holtmann Group (Holtmann GmbH & Co. KG, Mesomondo GmbH and Expomondo GmbH) has been an integrated service provider for trade shows and events since 1950, headquartered in Langenhagen, Germany. Holtmann is one of the leading trade fair and event service providers in Germany and around the world.

Holtmann GmbH & Co. KG, Mesomondo GmbH and Expomondo GmbH are now united under Holtmann+.
Challenge
An absence of an integrated brand strategy, identity and growth

It seems that most traditionally-born companies formed before the digital age, despite their valuable achievements, focus more on company development than on a brand that fits their position in the market. The problem is compounded when, over the years, other companies are created or acquired. Lack of distinct or related identities between the master company and sister companies. Holtmann was no exception to the rule.
Solution
Transforming Holtmann's Brand with brand architecture and distinctive Corporate Design

One of the key solutions implemented for Holtmann was the creation of distinct sub-brands under an umbrella brand architecture. This approach allowed each subsidiary, such as Mesomondo and Expomondo, to maintain its own uniqueidentity while still being connected to the overarching Holtmann brand. This strategy not only addressed the lack of a distinct identity among the sister companies but also provided clarity and consistency for customers and stakeholders. Also proposed using the company's defining feature, the year of establishment, as its USP in addition to its distinctive corporate design as a slogan.
Results:
Market Impact and Growth

With above and beyond by creating custom brand identity, such as a bespoke logo, corporate design, font, and brandarchitecture to further differentiate Holt This attention to detail reinforced Holtmann's dedication to excellence and quality, establishing it as a leader in the industry.

As a result of these strategic initiatives, we successfully created two distinct brand personas that resonated with its target audience. The serious and experienced image represented by anthracite and white symbolized the company's seventy years of experience and appealed to current clients, while the vibrant and ambitious orange and white combination attracted new market segments. This dual approach not only helped Holtmann expand its market share but also solidified its position as a forward-looking and innovative leader in the trade fair and event industry.

In summary, Holtmann's market positioning strategy involved a comprehensive rebranding effort aimed at differentiating itself from competitors, clarifying its brand architecture, and appealing to both existing and potential customers. By leveraging its heritage, custom design elements, and strategic brand messaging, Holtmann successfully positioned itself for continued growth and success in the market.

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