It's all about your style...
Palmellato × Viva Magenta, Color of the Year 2023
Palmellato Viva Magenta is a brand trend inspired by Pantone Viva Magenta, Color of the Year 2023 for the Palmellato brand concept in Milan, Italy.
Image credit: Pantone
Palmellato
Brand Design | Package Design
Palmellato
Brand Design | Logo
Palmellato
Brand Design | Logo
Palmellato
Brand Design | Package Design
Palmellato
Brand Design | Typography
Palmellato
Brand Design | Business Stationery
Palmellato
Brand Growth | Product Design
Palmellato
Brand Growth | Brand Campaign
Palmellato
Brand Growth | Brand Campaign
Palmellato
Brand Growth | Product Design
Palmellato
Brand Strategy | Core Values
Palmellato
Brand Design | Responsive Web Design
Palmellato
Brand Design | Giveaway
Palmellato
Brand Growth | Brand Campaign
Palmellato
Brand Growth | Brand Campaign
Palmellato
Brand Design | Giveaway
Palmellato
Brand Design | Colors
Palmellato
Brand Design | Product Design
Palmellato
Brand Design | Product Design
Palmellato
Brand Growth | Brand Campaign
Palmellato
Brand Growth | Brand Campaign
Palmellato
Brand Design | Product Design
Palmellato
Brand Growth | Brand Campaign
Palmellato
Brand Design | Product Design
Palmellato
Brand Growth | Brand Campaign
Palmellato
Brand Design | Product Design
Palmellato
Brand Design | Product Design
Palmellato
Brand Growth | Brand Campaign
Palmellato
Brand Growth | Brand Campaign
Palmellato
Brand Design | Product Design
Overview
Palmellato is a brand concept tailored for luxury goods based in Milan, Italy.

Brand USP:
History of the name
Italian leather history goes way back to the year thousand when the Saracens brought the use of leather to Sicily. Through the years, its craftsmanship evolved and spread all over the country, and Italy became one of the world's leading players in the production of leatherwear. A merit that still stands today.

In 1282, the Arte dei Cuoiai (Leather Workers Guild) was born. It was one of many professional guilds in Florence (others were present in developed cities like London), secular institutions that protected trade secrets and enforced strict quality standards. This ensured the city's leather industry remained highly competitive on the international stage. To this day, dotted along the banks of the River Arno from Florence to Pisa, esteemed leather artisans continue to operate.
At the beginning of the 20th century, a selection of now leading fashion houses began their commercial lives as leather goods stores, including Prada (1913), Gucci (1921) and Ferragamo (1927).

As is the case with most inventions in the fashion world, Palmellato leather originated in Italy where it was allegedly first used by Mario Prada (founder and original designer of the fashion label Prada).
While there is evidence that this type of leather was invented before Mario Prada, he patented and commercialized it, and has used it in many of the company's most successful high-fashion goods, such as bags, ever since.

Even though the leather was used exclusively by Prada for decades, once the patent expired, other brands started using Saffiano and Palmellato leather and name as well; and it found its way into the bag, wallet, and belt collections of many labels like Armani, Boss, Bvlgari, Coach, Chanel, Gucci, Hermes, Longchamp, Louis Vuitton, and Michael Kors.

Whether you choose this brand for fashion house, accessories or leather goods, its seductive, luxurious, memorable and melodious Italian name is always reminds a luxury product.
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