How can you see your brand in a completely distinct light?
How can you see your brand in a completely distinct light?

Brand Prism
A brand has very specific characteristics that identify it beyond its logo and other visual design materials. According to Kapferer, brands that manage to perfectly harmonize and express these characteristics are the ones that succeed in building a strong and distinctive brand identity. A prism's purpose is for brands to identify and recognize the pieces of their identities and integrate and coordinate them to tell their story.

The Brand Prism (also brand identity prism, sometimes called the Kapferer Brand Identity Prism), is a concept for defining and describing a brand's identity (brand core, brand style and brand themes) through its characteristics. The prism diagram is a useful visualization for identifying not only a brand's core characteristics, but how they relate to one another.
Consumers' expectations have changed. Both consumers, employees and company owners like to be proud of their brands. The closer a brand's appearance is to its values, the more attractive the brand is.
But "values" can be a loaded and often misunderstood term.

. What does it mean for a brand to truly carve out values that are both distinct and applicable?
. What does it mean for these values to define, show up—and be measured—across every facet of the brand experience?
. And ultimately, what impact does this have on a brand's relationships with its internal and external stakeholders?
Research shows that consumers expect brands to meet higher standards than ever before. They expect to see a brand's values reflected in everything the brand looks and feels like. On the other hand, brands are struggling to articulate and communicate their values with consumers.

But, how can you see your brand with a completely updated look and feel?
Featured Project
Holtmann Group (Holtmann GmbH & Co. KG, Mesomondo GmbH and Expomondo GmbH) has been an integrated service provider for trade shows and events since 1950, headquartered in Langenhagen, Germany. Holtmann is one of the leading trade fair and event service providers in Germany and around the world.
Let's talk about your brand
How can a brand prism help you build a better brand?

We invite you to attend our Brand Workshop in order to achieve better results. The goal is to gain a better understanding of you, your brand, and your brand vision. This will enable us to provide you with the most effective brand strategy, brand design, and brand growth.
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