Eine distinctive Marke aufzubauen ist kein leichtes Unterfangen. Es handelt sich um eine komplexe Reise, die über die Erstellung eines schicken Logos und eines eingängigen Slogans hinausgeht. Es erfordert Zeit, Investitionen und vor allem Fähigkeiten.

Die heutigen Kunden haben viele Möglichkeiten. Es gibt eine Unmenge von Marken, die um ihre Aufmerksamkeit konkurrieren. Als Ergebnis tendieren sie zu attraktiven, authentischen und unvergesslichen Marken, zu denen sie auf emotionaler Ebene eine Beziehung herstellen können. In einem Zeitalter des stetig wachsenden Wettbewerbs ist es entscheidend, die richtige emotionale Brücke zu schlagen, um sich von anderen abzuheben. Die erfolgreichsten Marken heute sind diejenigen, die einzigartig sind und langfristige Beziehungen zu ihren Kunden aufbauen.

Hier sind sechs Branding-Fehler, die ich schon zu oft gesehen habe. Der Branding-Prozess wird Ihnen helfen, diese Herausforderungen zu meistern.
. Den Kontakt zu den Berührungspunkten der Marke verlieren
. Mangelndes Verständnis für die Geschichte der Marke
. Überspringen von Schritten und Prozessen in der Prioritätenliste
. Fehlende integrierte Markebild und -botschaft
. Produkte und Dienstleistungen ohne Markengrundlage erstellen
. Markenname, Bild und Botschaft stehen im Widerspruch zu Markenwerten

Our proven process is what sets us apart. Together in collaboration with our clients, we develop a five-step roadmap which forms the foundation of our 360-degree branding process. We believe every client is unique and there's no one-size-fits-all brand roadmap, so your branding should be too. We'll walk with you, side-by-side, to help you find your dream brand, communicate your passion and realise your vision.

Our aim is to create brands that are clear in their message, captivating in their image, and unique in their USP. This will enable them to position themselves in the market and stand out from their competitors.

Our Brand Process consists of five interrelated phases, each building upon the last:
1. Brand Discovery
2. Brand Define
3. Brand Direction
4. Brand Design
5. Brand Deliver

Palmellato
Italian leather history goes way back to the year thousand when the Saracens brought the use of leather to Sicily. Through the years, its craftsmanship evolved and spread all over the country, and Italy became one of the world's leading players in the production of leatherwear. A merit that still stands today.

In 1282, the Arte dei Cuoiai (Leather Workers Guild) was born. It was one of many professional guilds in Florence (others were present in developed cities like London), secular institutions that protected trade secrets and enforced strict quality standards. This ensured the city's leather industry remained highly competitive on the international stage. To this day, dotted along the banks of the River Arno from Florence to Pisa, esteemed leather artisans continue to operate.
At the beginning of the 20th century, a selection of now leading fashion houses began their commercial lives as leather goods stores, including Prada (1913), Gucci (1921) and Ferragamo (1927).

As is the case with most inventions in the fashion world, Palmellato leather originated in Italy where it was allegedly first used by Mario Prada (founder and original designer of the fashion label Prada).
While there is evidence that this type of leather was invented before Mario Prada, he patented and commercialized it, and has used it in many of the company's most successful high-fashion goods, such as bags, ever since.

Even though the leather was used exclusively by Prada for decades, once the patent expired, other brands started using Saffiano and Palmellato leather and name as well; and it found its way into the bag, wallet, and belt collections of many labels like Armani, Boss, Bvlgari, Coach, Chanel, Gucci, Hermes, Longchamp, Louis Vuitton, and Michael Kors.

Whether you choose this brand for fashion house, accessories or leather goods, its seductive, luxurious, memorable and melodious Italian name is always reminds a luxury product.

Here is an overview of the most frequently asked questions about branding process.

How can a brand process help you build a better brand?

We invite you to attend our Brand Workshop in order to achieve better results. The goal is to gain a better understanding of you, your brand, and your brand vision. This will enable us to provide you with the most effective brand strategy, brand design, and brand growth.